2022 Speakers

Mac Campbell

Capitol Counsel

Senior-level counsel with tax and trade expertise. Lobbyist, public policy analyst, family office and corporate advisor. Accomplished in large organization management.

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Arielle Garcia

UM Worldwide

As the first-ever agency-based Chief Privacy Officer, Arielle brings much-needed inspiration and diversity of thought to the industry, while driving ethical data use, transparency, brand safety and responsibility within client services.

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Lou Mastria

Digital Advertising Alliance

Lou Mastria is Executive Director of the Digital Advertising Alliance, where he leads U.S. and global efforts for self-regulation, consumer transparency and choice in the delivery of interest-based advertising online. 

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Michael A. Signorelli


Michael Signorelli, a member of the eCommerce, Privacy, and Cybersecurity Group, focuses his practice on advising and representing clients on issues related to data privacy and security. 

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Shannon Smith

U.S. Senate Committee on Commerce, Science, 
and Transportation

Shannon Smith has served aa Senior Assistant Attorney General and Chief of the Consumer Protection Division of the Washington State Attorney General’s Office. Her responsibilities include managing the division’s litigation, enforcement, consumer services, and outreach and education activities. 

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Serena Viswanathan

Federal Trade Commission

Since joining the Commission in 2000, Serena has held positions at all levels of the agency, including staff attorney in the Division of Advertising Practices, Assistant to former Bureau Director Lydia Parnes, and Attorney Advisor to former Commissioner J. Thomas Rosch. 

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