Sheila leads the global data policy and digital responsibility strategies for IPG, ensuring that data and digital technology are used ethically and accountably across the enterprise and with IPG clients. This means ensuring data and tech are used in ways that serve people. She helps ensure practices operating at the leading edge of digital technology are consistent with principles of responsible, respectful, proportionate and fair data use. Sheila is responsible for public policy engagement with regulators, policy groups, clients and other key stakeholders globally, advocating for ethical advertising and marketing practices, in ways that earn trust. She is an advisor on the development and deployment of Kinesso’s data-driven and digital solutions and services. She is a trusted thought partner, advisor, and reputational champion for IPG companies.
Adam Carasso is a partner at Capitol Counsel, LLC, with nearly three decades of experience in federal tax policy and economic affairs. Carasso most recently served as the Director of Federal Affairs for Tax at Corning Incorporated, where he led advocacy efforts on corporate and international taxation, the Inflation Reduction Act, and the CHIPS and Science Act. Prior to that, Carasso was Senior Tax and Economic Adviser on the Senate Finance Committee under Chairman Ron Wyden (D-OR) for nine years, where he made significant contributions to landmark tax legislation. Carasso also served as Chief Economist for the House Budget Committee under Chairmen John Spratt (D-SC) and Chris Van Hollen (D-MD), where he guided the Committee through the economic challenges of the 2008-09 financial crisis. He has earned the respect of policymakers across the political spectrum. During his tenure at the Urban Institute, his research was featured on National Public Radio and in major publications such as The Washington Post, The Wall Street Journal, The New York Times, and the Los Angeles Times, underscoring his influence in the field.
Lou Mastria, CIPP, CISSP, leads U.S. and global efforts for self-regulation, consumer transparency and choice in the delivery of interest-based advertising online. He has represented DAA in testimony before Congress and in other industry and policymaking events. Mastria also has served as Chief Privacy Officer at both regulated and self-regulated organizations, serving at the Direct Marketing Association, Canoe Ventures, LLC (a joint venture of the nation’s six largest cable companies), and DataLogix Corp., a leading provider of database services.
Strategic Consultant after decades of legal and regulatory work in the advertising world for major brands, agencies, and trade groups. Retired Chief Legal, Government Corporate Affairs Officer of Leo Burnett Worldwide and member of Advertising Hall of Fame.
Chris Mufarrige is an experienced consumer protection lawyer who served in the first Trump Administration as a Senior Adviser to the Director and Deputy Director of the Consumer Financial Protection Bureau, advising on enforcement, rulemaking, and supervisory exams relating to the country’s largest banks and nonbank financial institutions. Most recently, Chris was Commissioner Melissa Holyoak’s Chief of Staff and Attorney Adviser. He has also worked at private law firms and as an in-house lawyer. In his free time, Chris taught a class on financial services and consumer protection at George Mason University’s Antonin Scalia Law School.
Alex Propes serves as Government Affairs and Public Policy Manager for Google, where he focuses on advertising and privacy. Before joining Google in 2020, Alex worked at the Interactive Advertising Bureau (IAB), where he served as Vice President of Public Policy and International Affairs.
Michael Signorelli focuses his practice on issues related to data privacy and security. He regularly advises companies on compliance with relevant Internet, cybersecurity, advertising, and marketing regulations, as well as responding to data breaches. Mike also represents clients in federal and state data-related legislative issues, rulemaking proceedings, and other matters before the Federal Trade Commission (FTC), Federal Communications Commission (FCC), Federal Election Commission (FEC), the U.S. Department of Commerce, and other U.S. federal and state agencies.
Dayo leads public policy feedback on matters involving U.S. privacy policy, including analyzing and advising on proposed legislation at the state and federal level. She also steers the TikTok public policy team's efforts on ads policy and monetization initiatives for TikTok. Before joining TikTok, Dayo spent 11 years building privacy programs at Uber and for the US federal government. Her career began at the Social Security Administration (SSA) Office of Privacy and Disclosure, where she was introduced to privacy, and worked to help SSA build privacy-by-design into its processes. She then decided to pursue a law degree at George Washington University. While pursuing her J.D. through GW Law’s evening program, she worked full time at the Department of Homeland Security and later the US Department of the Treasury as a privacy analyst and program manager. She is a native of Baltimore Maryland and a graduate of The Johns Hopkins University and GW Law.
Brad currently serves as Director–Public Policy at Meta. Prior to joining Meta, Brad served as Senior Vice President of Public Policy for the Interactive Advertising Bureau (IAB) and Vice President at the Magazine Publishers Association. Brad also served as senior advisor to Senate Majority Leader Harry Reid and on the staff of the Senate HELP Committee under Senator Edward Kennedy.