Established in 1905, the American Advertising Federation (AAF) is the only organization that includes members across all disciplines and career levels in advertising. Whether you're new to the fast-paced world of advertising or a seasoned professional, the AAF is for you. We're here to help you advance your career, build your connections and celebrate this ever-changing, amazing industry we work in.

 

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Jumpstart your career in advertising. The AAF has more than 200 chapters across the U.S. and 5,000+ student members.

For student members, the AAF provides valuable insights into the worlds of advertising, connections and even job opportunities that will help propel your advertising career. Are you a student or an educator in an advertising program at your college or university? Get in the advertising know by becoming a member of the AAF.

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Connect with a community of advertising pros. There are more than 40,000 professional members of the AAF representing 15 districts across three regions who are actively engaging in local, district, regional and national programs.

Being a professional member gives you access to invaluable resources, connections and advertising opportunities.

 

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Make an impact on the industry. More than 100 corporate members from the nation's leading advertisers, service providers, media companies, brands and agencies partner with the AAF.

Our corporate memberships are reserved for brands and businesses that wish to connect with and support all aspects of the advertising industry.

 

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EVENTS VIEW ALL

THE APEX

Multicultural Speakers Bureau

Signup to Get Access or Become a Speaker

  • #TheApex

AAF's 2020 Accomplishments

Insights from Steve Pacheco

The Year That Was…

  • #Goodbye2020

Commit to Change

Black Lives Matter Resources

Online

  • #CommitToChange #BlackLivesMatter

Mosaic Center for Diversity, Equity, and Inclusion

Learn About Our Efforts

Online

  • #AAFDEI

Follow Us on Vimeo

Resources for Our Members

Videos

  • #AAFResources

Student Advertising Career Conference

Watch On-Demand

Online

  • #SACC2020

OUR EFFORTS

Advocacy

The AAF protects and promotes advertising at all levels of government through grassroots activities. Our nation-wide network monitors advertising-related legislation on local, state and federal levels.

 

Awards

The AAF takes pride in celebrating our industry and the outstanding professionals in it. From college students to advertising legends and outlandish creatives to brilliant media buyers, we proudly honor all of them through our advertising awards.

Ethics

The Institute for Advertising Ethics is administered by the AAF in partnership with the Reynolds Journalism Institute and the Missouri School of Journalism and serves to inspire advertising, PR and marketing communications professionals to practice the highest personal ethics.

Programs & Events

The AAF hosts a variety of events throughout the year to help further members' careers, honor their work and engage them in all aspects of advertising.

Membership

Members of the AAF are part of a talented community of advertising professionals and gain access to connections, discounts, resources and continual education to help ensure you stay current in the industry.

Mosaic Center

The Mosaic Center for Multiculturalism implements all of the AAF's multicultural and diversity initiatives and is an established leader on multicultural marketing/advertising and inclusion issues.

Thought Leadership

The AAF’s Thought Leadership activities include panels, research and events in partnership with thought leaders and leading brands throughout the industry.

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CORPORATE MEMBER HIGHLIGHTS

 

The Room

The Room is a highly cultivated, private event series for senior marketing executives that brings together influencers and decision makers from various industries to discuss an important challenges in marketing. It creates impactful conversations through unique experiences. Our events draw marketers from household recognizable brands and are underwritten by the most prominent names in media and technology.

Arc Worldwide

Arc is the lead shopper and retail agency within Publicis Groupe. In an era of unprecedented disruption, where the customers you seek actively resist brands like never before, everything they do is in service of making your brand irresistible. They call it Irresistible Commerce. And it starts by employing insights and data to uncover what’s standing in the way of growth. Then they deploy irresistible creative solutions to build connected shopping experiences that are personal, valuable and delightful for your customers.

AMC Networks

Dedicated to creating and distributing bold and inventive stories fueled by the artistic vision of dynamic storytellers, AMC Networks owns and operates several of the most popular and award-winning brands in television and film. Cable television networks AMC, BBC AMERICA, IFC, SundanceTV, and WE tv; independent film production and distribution division IFC Films; and premium streaming video services Sundance Now, Shudder, Acorn TV, UMC and AMC Premiere, the offering that gives subscribers commercial-free access to AMC shows.

The Trade Desk

The Trade Desk powers the most sophisticated buyers in advertising technology. Founded by the pioneers of real-time bidding, The Trade Desk has become the fastest growing demand-side platform in the industry by offering agencies, aggregators, and their advertisers best-in-class technology to manage display, social, mobile, and video advertising campaigns. The Trade Desk empowers buyers at the campaign level with the most expressive bid capabilities in market, full-funnel attribution, and detailed reporting that gives you more insights into your audience.