AAF News

4/16/2021 
Two bills taxing advertising have been introduced in the Louisiana legislature. HB 605, introduced by Representative Mark Wright (R-Covington) is a broad-based services tax that includes advertising services.
4/15/2021 
As I am sure you know, the Maryland General Assembly passed the legislation delaying implementation of the Digital Ad Tax for one year and excluding broadcasters and news media entities from the tax.
4/14/2021 
MediaVillage and AdvancingDiversity.org have joined forces with the American Advertising Federation to expand AAF’s programs focused on advancing advertising as a career opportunity for diverse high school and college students.
4/7/2021 
The hearing on the Commercial Mail bill scheduled for April 5 was cancelled at the request of the sponsor, State Senator Monique Limon.
4/5/2021 
As the use of consumer data has expanded, ethics in online advertising is needed to regain the trust that brands have lost in recent years, especially among younger consumers.
4/5/2021 
As you know, the Digital Ad Tax is now Maryland law. However, there is still a great deal of uncertainty – within the business community and government – as to what that means.
4/5/2021 
Google’s Covid-19 vaccine ad says farewell to “virtual,” “lockdown” and more. The search bar reframes life as if it’s going back to normal.
3/23/2021 
AAF President & CEO, Steve Pacheco, joins Frances Roy on the Hello Frances Podcast to discuss how he has used his array of experiences throughout his tenure at the AAF.
3/22/2021 
Beginning the week of March 22nd, we began rolling out a series of Guides in partnership with AAPI-led organizations and public figures to help our community support each other, and amplify AAPI voices across Instagram.
3/18/2021 
Before the pandemic, we began charting the long-term consumer trends that would shape the next decade. Little did we know how quickly that analysis would be challenged. Now, we’ve updated our analysis to provide a roadmap to 2030.