The AAF offers educators various learning tools and resources designed to help them enhance their classroom experience and to make an impact on students looking to learn more about the advertising industry.



Distinguished Advertising Educator Award

This award honors an educator who has been a consistent mentor to students, has supported the success of the advertising industry through research, teaching and advocacy, and has been engaged in the advancement of the mission of the AAF through activism within the organization.

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National Student Advertising Competition

The National Student Advertising Competition is the premier college advertising competition that provides more than 2,000 college students the real-world experience of creating a strategic advertising/marketing/media campaign for a corporate client. Students develop a marketing plan and then pitch their work to advertising professionals at the district, semi-final and national levels.

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ADMERICA 

ADMERICA is the AAF’s annual conference met to enhance enthusiasm for the advertising industry and the leadership skills of our grass roots network. Attendees can anticipate exceptional speakers, workshops, and industry insights.

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College Chapter Membership Awards 

Each year, the AAF recognizes two college chapters for outstanding membership growth: largest total membership of any AAF College Chapter and greatest college chapter membership growth.

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Student Advertising Career Conference 

The AAF's Student Advertising Career Conference is a three-day event where students learn about the field of advertising, discover what trends are developing in the industry and ignite their careers by networking with knowledgeable advertising professionals.

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Webinar

How to Engage Ad Students Using the New Virtual Classroom

Welcome to a new school year of challenge! Oscar Chilabato, Associate Professor, Advertising and Marketing Communications, College of Business, Johnson & Wales University, will share his new techniques of virtual instruction specifically targeted for an advertising curriculum.

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Webinar

Tips for Teaching Technology and Strategy in the Virtual Advertising Classroom

This presentation from Matt Haught, Professor, University of Memphis, will focus on teaching intro creative/copywriting in the virtual space. Matt’s virtual experience is very broad—from beginning creatives to portfolio development team instruction.

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Webinar

Toward Global Citizenship: Helping International Students Assimilate with U.S. Peers

Join Dave Koranda, Professor, School of Journalism, The University of Oregon, as he shares his strategies to successfully assimilate international students for maximum learning, participation and instruction.

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Classroom Tools

Educators can take advantage of classroom tools to help you build your curriculum, plan classrooms activities and connect with colleagues.

Teaching Modules

In-Class Engagement

Class Planning

Skills Assessment 

College Chapter Management

Browse the following tools designed to help you lead your college chapter with confidence. Topics include: Recruitment Strategies, Fundraising, and Crowdfunding.

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HBCUs for Advertising

A program to support Black students along their advertising career journey, ensuring that they do not miss out on opportunities that could be essential to their professional development.

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More Videos

Watch panel discussions, awards ceremonies, and other content designed to enhance your career in advertising.

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Research

Browse our catalogue of white papers and reports on the state of the advertising, marketing, and media industries.

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