AAF Research

In this report, you’ll learn more about the current state of CPG brands on CTV, including how it stacks up to other channels, how CTV’s formats perform, and more.
Gain agency insights on the latest trends, market research and forecasts in marketing and advertising. Our distinguished strategists across dentsu share their thoughts on what's next in creative and content, media, commerce and customer loyalty.
Our playbook delivers insights on how different industries are being revolutionized in the post-store era and provides a framework to extend the maturity of your brand’s commerce capabilities.
Dentsu Navigator is making it easier for marketers to understand their consumers and navigate in a world of change.
The latest thinking from dentsu.
Consumer attitudes to personal data can be hard to decode. Our third annual survey of 32,000 people across 22 markets reveals a number of key dynamics, many of which are paradoxical.
This study provides a snapshot of the impact the coronavirus has had on the lives of North Carolina and South Carolina’s consumers to date.
Essential resource for communications, marketing and insights executives navigating their brands through this difficult time.
Learn best practices and benchmarks for personalization, device, targeting based on hundreds of billions of video ad impressions and 600+ advertisers.
Students from our College Chapters completed a questionnaire regarding their membership and experience with the AAF.