Support Black Students in Advertising

The AAF's Mosaic Center has developed HBCUs (Historically Black Colleges and Universities) for Advertising to remove the financial, academic, and logistical barriers Black students face along their advertising career journey. This initiative is critical in ensuring that Black students do not miss out on opportunities that could be essential to their professional development.

AAF corporate members and partners provide support to HBCUs by covering the annual fees needed to start an official AAF College Chapter, as well as provide funding for an operational budget.

By participating in HBCUs for Advertising, you are making a conscious decision to invest in the student’s futures while directly promoting change in the representation of Blacks in advertising.


  • HBCU students who are interested in pursuing a career in advertising are at times limited in courses and degree programs. Participating HBCU students will have access to e-courses.
    • E-courses and online learning will supplement the materials and current curriculum on each campus, some of which do not have formal advertising departments.
  • Access to industry professionals committed to the visibility and representation of Blacks in advertising.
    • AAF’s network consists of talent from major brands, agencies, media and tech companies who want to expose diverse students to advertising. The College Chapter sponsor will design events and programming that highlight their company culture, untapped careers in advertising, and cultivate a mentoring relationship. As an added benefit, this support creates a pipeline of talent directly from the HBCU college chapters and the campus community.
  • Access to AAF Programming
    • Students will have an opportunity to participate in AAF-sponsored competitions and awards programs, including the Most Promising Multicultural Student Program, the National Student Advertising Competition, the Mosaic Awards and the Student American Advertising Awards.
    • Student internship & mentorship opportunities
    • Opportunity to attend the Student Advertising Career Conference
  • AAF College Chapters Have Fun!
    • Meet new people, both on and off campus.
    • Share ideas with other students and professionals.
    • Develop and exercise talent.
    • Build and demonstrate leadership skills.
    • Enjoy extracurricular college experience.

Partner Participation

AAF will allocate funds to a participating HBCU. Partner must be willing to learn and contribute to the growth and sustainability of their sponsored chapter. At least (1) point of contact is necessary to serve as the the liaison for your company and will work directly with the HBCU faculty advisor.

Examples of what your engagement may include:

  • Class/Chapter speakers
  • Internships/Career rotations
  • Resume/Portfolio review
  • Curriculum review/development
  • Mentorship
  • Industry best practices
  • …and more

How to Participate

Please reach out to Melony Hughes, Senior Manager. Mosaic Center for Diversity, Equity, & Inclusion at