The AAF provides Ad Club leaders—Presidents and Executive Directors—resources to support their Club's initiatives. The array of content has been specifically designed to help leaders to promote Club programming, increase membership, and provide a valuable experience to the members.
The AAF is proud to introduce Leadership Immersion, a deep dive into the AAF and your role as an upcoming club president. Plan to join us for a full day of learning, networking and idea sharing.
Grace Murphy is a brand strategist for IBM Watson Advertising. In her role, she is responsible for differentiating, codifying, and evolving IBM Watson Advertising's brand identity to ignite marketplace awareness and demand. Prior to the IBM Watson Advertising team, Grace spent several years in the startup world before joining IBM Security as a data security product marketer. She then served as the Chief of Staff for IBM’s CMO of Cloud & Cognitive, enjoying a year long career development opportunity to shadow and lead strategic projects for one of IBM’s top ranking marketing executives. In 2020, she joined the IBM Watson Advertising team, and has loved immersing herself in the fascinating world of adtech. Grace holds a BA in Economics and American Studies from the University of Virginia and currently resides in New York City.
ADMERICA is the American Advertising Federation’s annual conference met to enhance enthusiasm for the advertising industry and the leadership skills of our grass roots network. During this week-long virtual event, attendees can anticipate exceptional speakers, workshops and industry insight designed to elevate each person’s personal and professional approach to excellence. Attendance is open to all members and executive directors.
You may know Pedro's work with Avocados from Mexico, but his long list of clients also includes exceptional brands such as Dr. Pepper, Ocean Spray, Bud Light, The Home Depot, Southwest Airlines and more. Known as the “next generation multicultural agency,” the insightful LERMA/ team of marketing experts led by Pete boasts operations in Dallas and Mexico City.
While Connected TV (CTV) has been growing steadily, 2020 brought about a shift in consumer behavior that catapulted its growth faster than anyone could have anticipated. CTV is now an integral part of the omni-channel marketing strategy, and brands are taking advantage of its inherent command of user attention to create stronger relationships with their customers. Join Innovid’s GM of Measurement and Analytics, Jessica Hogue, as we explore the key takeaways from the company’s latest Global Omni-Channel Benchmarks.
Terry Macko, WWF’s SVP of Communications & Marketing, will talk about the launch of “Love It or Lose It,” the organization’s 2021 national brand campaign. What inspired it? Why did a conservation organization known for its science-based approach to the problems of the planet take this direction? And why now? Terry will share creative from the multichannel campaign, talk about the campaign’s goals and explain how it fits into WWF’s mission.
Tips on how to run your 2021 American Advertising Awards program virtually.
There’s no doubt that identity is the new oil of digital advertising—but how to find it, and keep it, is tricky. Join Innovid’s Chief Technology Officer, Tal Chalozin, as we break down the foundations for redefining identity for the new television landscape.
With Nancy Hernandez, President & Founder of ABRAZO. Diversity and Inclusion is the cornerstone for a successful and long-standing business model. To learn how to make intentional and purposeful decisions surrounding the workspace
Watch our webinars to learn how to more effectively lead your Ad Club. We also have video presentations on topics such as diversity, equity, and inclusion; and government affairs and policy.
With Josh Loebner, Director of Strategy at Designsensory. Agencies and advertisers are taking greater strides to advance diversity, equity and inclusion, but how does disability fit in? Learn how you can move from compliance to disability commitments.
A course video series for AAF Club Presidents and District Leaders to learn how to better run their clubs, communicate the value of AAF, develop future leader and much more.
The AAF Mentorship Program connects Club Members with College Chapter Members for a guided three-month virtual mentorship relationship.
The AAF protects and promotes advertising at all levels of government through grassroots activities. We monitor and react to advertising-related legislation on local, state, and federal levels. Our network of corporate partners and 35,000 advertising professionals in 160+ local clubs are ready and able to engage with lawmakers on behalf of the advertising industry on tax, privacy, First Amendment and other issues of concern.
The AAF's Mosaic Center for Diversity, Equity, & Inclusion in Advertising implements all of the AAF's diversity initiatives. Its mission includes the development of new programs to develop diverse talent and promote realistic portrayals of multicultural communities.
The Institute for Advertising Ethics (IAE) is a nonpartisan collaboration of consumers, government, academia, advertisers, agencies, and media platforms for enhanced ethics. IAE serves to inspire advertising, public relations and marketing communications professionals to practice the highest personal ethics in the creation and dissemination of commercial information to consumers.
Browse our catalogue of white papers and reports on the state of the advertising, marketing, and media industries.
A set of resources to help Club leaders bring meaning and value to AAF membership. The guides cover the following topics:
Download the AAF's brand guide, logos, and stationary template.