Insights from Steve Pacheco

Since Day One of our charter—1905—the American Advertising Federation has been built on the deep understanding that it takes all types of People from all types of backgrounds and ethnicities to come together to make the best Advertising.
AAF Advertising Education programs are World Class. Our National Student Advertising Competition (NSAC)—now in its 50th year—has one of the Worlds Most recognized brands as the exclusive client partner for 2024—P&G’s Tide.
One of my favorite parts of being at ADMERICA in St Louis last month was the opportunity to meet and spend quality time with so many of our outgoing and rising Chapter Presidents.
A recent visit to one of our newest AAF Chapters this month rekindled my strong belief that the AAF “Grass Roots” network is full of opportunities for growth and development - much of which is right under our noses.
It was 1991, and as President of AAF Memphis (called Memphis Ad Fed back then) I got to fly to Portland, Oregon, for the AAF National Conference to represent my Club and the 7th District.
I’ll use this as a reminder that your best creative work from last year is destined for greatness—If you let it move on! Onward and Upward.