Insights from Steve Pacheco

Did you happen to see all the pictures and videos and Snapchats and TikTok’s and Instagram and Facebook posts from AAF Clubs across North America from the recent American Advertising Awards?
February is the month with the most heart. It may well be the shortest month on the calendar—but it has always had the most heart, and it always will. Especially February 14th.
I’m not Scottish…but I can sure appreciate a good tradition as well as the next non-Scottish person. The classic New Year’s Eve ballad—"Auld Lang Syne" by Scottish poet and lyricist Robert Burns.
How often do you recharge your phone? Do you get concerned when your phone battery goes below 10%? What’s more important to you—your life or your phone? This is not a rant about technology, or phones.
Seasons…I love the change of seasons. Spring becomes Summer. Summer becomes Fall. Fall becomes Winter. It’s as predictable as the sun coming up tomorrow…And it always makes me think deeply about all of the possibilities of what’s next!
Many don’t realize how many volunteer leadership opportunities exist within the AAF. At each and every level of the AAF, there are numerous opportunities for you to step up and stand out through volunteering your time and talents to the AAF.
As you well know, the AAF has always been deeply invested and involved in Advertising Education. In fact, it’s one of our four strategic focus areas (along with Policy & Advocacy, Diversity, Equity & Inclusion and Events & Experiences).
I remember an epic summer road trip from Nashville to the West Coast with 3 of my College buddies—Lance, Randy, Deano and me—way back in the day. (It seemed like a good idea at the time.)