The AAF's Most Promising Multicultural Students program connects the advertising industry with the nation’s top multicultural college seniors. This experience provides opportunities to recruit fresh talent and further prepare the advertising industry’s best young prospects.

February 4–9, 2024
New York City

In 1997, the AAF began the Most Promising Multicultural Student program to connect the advertising industry with the nation’s top multicultural college students. Since then, nearly a thousand students from colleges and universities across the country have participated in this premier event. Students attribute the success in obtaining a job after graduation to the distinction that comes from participating in the Most Promising program.

Each year, the selected Most Promising Multicultural Students have an opportunity to meet with professionals from top advertisers, media companies and advertising agencies at an exclusive Most Promising Multicultural Students Recruiters Expo. Held in conjunction with the Expo, a Building Bridges for Our Future Awards Luncheon and Industry Immersion program provide invaluable networking and learning experiences. At the Building Bridges for Our Future Awards Luncheon, students dine among leading executives and multicultural industry pioneers, providing an opportunity for networking and mentorship. The Industry Immersion component of the program allows students to experience the excitement of a career in advertising firsthand by visiting major advertisers, ad agencies and media companies and attending workshops led by industry leaders.

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