AAF Legislative Comments & Testimony

Private enforcement would not help to protect the privacy of Vermont citizens, but instead would disproportionately benefit plaintiff’s attorneys at the expense of consumers.
H. 121 continues to diverge from the majority of state privacy laws in certain areas that would burden businesses without providing meaningful privacy protections or benefits to Vermont consumers.
If enacted, a tax on digital advertising would affect nearly every single small business and “mom and pop” shop that operates in California.
While we are encouraged that Committee is considering comprehensive privacy legislation we are concerned that the APRA as presently drafted, would significantly hinder beneficial and legitimate data processing activities, such as data-driven advertis
The bill still includes terms that significantly diverge from those under existing privacy laws or that are overly restrictive and lack clarity in a manner that threatens to undermine routine and beneficial data processing practices.
MODPA represents the most onerous and restrictive approach to data privacy in the United States to date, standing in stark contrast to the approach taken by 17 other states that have already enacted privacy legislation.
The Nebraska legislature should reject efforts to tax any form of advertising.
This bill will place significant and unnecessary limitations on the marketing and advertising of food and food products.
The bill’s vague and overly broad terms are likely to give rise to a host of legal and constitutional questions due to their infringement on the First Amendment speech rights of both advertisers and consumers.
We continue to believe that harmonization across state privacy standards is critical for providing consumers with understandable privacy rights and for minimizing compliance costs for businesses of all sizes.