Co-Founder and CRO, Equity Quotient
Perfecto is an entrepreneur dedicated to advancing solutions that drive stakeholder value. He delivers profitable growth and scalable impact by building innovative, industry-leading strategies with clear calls to action.
Currently, he’s on a mission to help shape a thriving, more inclusive economy as co-founder of Equity Quotient, an AI-powered stakeholder intelligence data platform. Using the platform, leaders can access a wide range of socioeconomic and demographic data to inform smarter decisions at the intersection of growth and impact.
A 2005 West Point grad and Army Veteran with two tours to Iraq, Perfecto has continued his service after the military with the goal of making 'doing good' more accessible. As the founder of Keep The Change (KTC), a for-purpose strategy shop, he helped drive growth and impact for a myriad of Fortune 500 companies, funds, and start-ups. With KTC he helped raise $27M for the FRRC, an effort to restore the right to vote to +50,000 returning citizens; rebranded Budweiser and raised +2M for veterans; led the strategy of a $10M fund at the Centennial of the Tulsa Race Massacre to invest in Black tech companies to help close the racial wealth gap.
Ask him how he became the first American to row across the North Sea, a project to raise awareness for Ocean Sustainability.
Inductee, 2023 Advertising Hall of Achievement
Last Updated: August 2023