Forms & Resources
Team Documents & Forms
NSAC 2023 Intent to Participate Form
NSAC 2023 Reminder Sheet
NSAC 2023 Presentation Title Slide
Student Documents & Forms
NSAC 2023 Student Code of Conduct Form
NSAC 2023 Case Study: Indeed (Password provided after completing Intent to Participate Form)
NSAC 2023 Policies & Procedures
All student and faculty questions must only be in regards to case clarification or additional company information. Teams are expected to do their own research and should not ask questions of the sponsor that they would be reasonably able to attain through their own research. Teams also are not allowed to seek professional guidance on their campaign strategies or materials, and therefore will not be permitted to ask questions regarding their individual campaign ideas and executions.
Submit your questions
2022 Winning Campaigns
For plans books and presentations prior to 2022 and for other AAF-related items, please visit the Member Shop.
Each year, companies partner with the AAF to provide complimentary access to marketing research tools and data for student teams competing in the National Student Advertising Competition. The complimentary access exposes the AAF's college chapter members to various types of primary and secondary consumer research and allows students to build more robust marketing campaigns for the respective client sponsoring the program. In addition, these students gain experience in working with data to help them embark on their advertising careers. The NSAC research partners are listed below. Please click on each to access detailed information on how to access them.
AdMall, a research tool from SalesFuel, Inc. provides valuable marketing research forecasts, analysis and insights for more than 465 industry categories, enabling strategic advertisers and marketers to make the best decisions for the growth of their business.
MRI | Simmons Research
MRI | Simmons Research is a leading cross-channel consumer research company. Complimentary access to Simmons Research databases will be granted to each participating team until the end of the competition.
Nielsen, a global information and measurement company with leading market positions in marketing and consumer information, television and other media measurement, online intelligence and mobile measurement, will provide statistical data for use in the NSAC.
SRDS is pleased to provide AAF College Chapter teams competing in the NSAC with 120 consecutive days of complimentary access to SRDS online services for Consumer Magazine, Business Media Advertising Source, Direct Marketing Lists and more. In addition, SRDS will provide teams access to AdSpender, an online tool that provides multimedia advertising data for millions of brands across 18 different media.