Subject: DC Ad Tax - Urgent AAF Call to Action
AAF-DC and Ad 2 DC leaders:
The proposed ad tax was the subject of much lively and chaotic discussion by the DC City Council earlier today. It is very apparent that there is substantial opposition to the tax by many Councilmembers. Their dilemma is in finding $18 million in offsetting revenue or budget cuts that would allow them to eliminate the ad tax.
In a somewhat controversial move, the Council approved a motion by Chair Mendelson to delay consideration of the tax for a day or two and ask the city’s budget office staff for a list of small across the board cuts that would total $18 million.
There is still no guarantee that the cuts will be approved and it is possible that a Councilmember may try to have the motion reversed before the Council adjourns later this evening. We know that many advocates are urging the Council to pass the budget as is, including the ad tax.
It is urgent that Councilmembers continue to hear from the advertising and business community about the important of eliminating the ad tax. Please contact them today through email and Twitter. Their addresses and Twitter handles are both available on their City Council Bio pages.
Thank you for your continued work on behalf of advertising.
The tax on advertising should be opposed because:
Executive Vice President-Government Affairs
American Advertising Federation
1101 K Street, NW, Suite 420
Washington, DC 20005