CORONAVIRUS RESOURCES

Adobe

Resources
As the situation with COVID-19 unfolds, Adobe is committed to giving you the support to navigate this challenging time. They are providing creativity, education and technology resources for your businesses, schools and communities, as well as a series of virtual events.

Resource Hub
Staying Creative at Home
Staying Connected. Staying Productive.
Learn & Teach Remotely

Ad Council

PSAs & Resources
In response to the coronavirus pandemic, the Ad Council—in partnership with the federal government, public health partners, board member companies, major media networks and digital platforms—launched a series of national PSAs and multi-channel content to provide critical and urgent messages to the American public. Creative assets focus on social distancing, personal hygiene and mental health. Additional assets, targeted to young people, urge social distancing and maintaining mental health, with a message to #StayHome and be #AloneTogether.  

Coronavirus Response Toolkit
#StayHome PSA Toolkit 
AloneTogether.com
SeizeTheAwkward.org

Coping with COVID-19: What Americans Need, Feel and Fear About the Coronavirus Pandemic
As part of the Ad Council’s ongoing efforts to ensure Americans are receiving critical, accurate information during this crisis, we are conducting research to uncover what Americans need, fear and feel about the coronavirus pandemic. Over the next few weeks, we will be sharing weekly reports informed through social listening analysis and a nationally representative quantitative survey.  

COVID-19 Research & Findings

Chernoff Newman

Webinar: Crisis Communication During the Coronavirus
Peter LaMotte talks about crisis communications strategies around the Coronavirus. It will cover the foundational considerations that we all should use when communicating during the pandemic.

View the Webinar

Report: Coronavirus Impact on  North Carolina & South Carolina Consumers
This study provides a snapshot of the impact the coronavirus has had on the lives of North Carolina and South Carolina’s consumers to date. It provides insight into how consumers have modified their behaviors in the short term, but also how some of these behaviors might continue in the mid- to longer-term and the implications these changes may have on the economy—and to industries and businesses.

Get Insights

Clear Channel

Keeping a Company-Wide Transformation On-Track During the COVID-19 Crisis
Insights from Scott Wells, CEO of Clear Channel Outdoors Americas on leading an organization through a transformation against the backdrop of COVID-19. 

Read the Article

Dentsu Aegis Network

COVID-19 Recovery Navigator
Consumers are feeling crisis-fatigue while also aware that the pandemic is far from over. Concern over the virus outbreak remains at elevated levels and consumers are also feeling the force of the economic crisis. They are looking to brands to be leaders of consumer and employee safety. This week we also delve into attitudes surrounding healthcare during the pandemic and vaccines. While most Americans believe in vaccines in general, there is significant hesitation around the safety and efficacy of a pending COVID-19 vaccine, indicating it may not be a ‘silver bullet’.

Download the Report

Facebook

Resource Hub: Managing Through and Building Resilience During the Coronavirus (COVID-19) Outbreak
At Facebook, we’re working to keep people safe and informed about the recent outbreak of coronavirus (COVID-19). We know that as members of the communities you serve, businesses like yours may also be experiencing unexpected challenges, and we’re committed to providing as much support as possible. 

Facebook Small Business Grants Program
Facebook Business Resource Hub
Small Business Resilience Tool Kit
Small Business Quick Action Guide
How to Minimize Business Disruption During Emergencies (Blueprint Class)  
Blueprint- Free On-line Facebook Classes (covers Instagram as well)
News on COVID-19 Efforts

Google 

Help for Small- and Medium-Sized Businesses
As the coronavirus outbreak continues to worsen around the world, it’s taking a devastating toll on lives and communities. To help address some of these challenges, we’re announcing a $800+ million commitment to support small- and medium-sized businesses (SMBs), health organizations and governments, and health workers on the frontline of this global pandemic. 

Google for Small Business
Ad Credits for SMBs
Resource Hub

Helping Businesses and Schools Stay Connected in Response to Coronavirus
Google recently announced that advanced Hangouts Meet features are available for free to anyone who uses G Suite around the world. This means you’ll be able to put up to 250 people on a Hangouts Meet call—an entire class or group of classes can join a lesson simultaneously. You’ll get live-streaming for up to 100,000 viewers within your domain, so that you can do a virtual school assembly or stream a lecture. Plus, you can record meetings and save them to Google Drive. When students can’t join the lesson, they’ll be able to access the content later.  

Education Resources

Innovid

Global Video Benchmarks Report: A New Era of Personalization
Learn best practices and benchmarks for personalization, device, targeting based on hundreds of billions of video ad impressions and 600+ advertisers.

Download Report

Innovid iQ Omnichannel Video Analytics Dashboard
Innovid has launched its new Innovid iQ dashboard as an open, free service to the advertising industry. The dashboard gives marketers the most accurate, weekly view of the evolving video ad landscape as COVID-19 changes how consumers engage with video. Insights shared in the Innovid iQ dashboard are culled from every campaign run across the Innovid platform, a sample representing approximately one-third of all U.S. video investment.  

Innovid iQ Dashboard

Webinar: Analyze, Organize, Adapt, Part 1—How The Future of TV is Changing Today
What does TV data tell us about how consumers are coping? Innovid's Chief Technology Officer, Tal Chalozin, answers your questions about recent changes in TV consumption, how it impacts advertisers, and short term predictions.  

View the Webinar

Webinar: Analyze, Organize, Adapt, Part 2—Reimagining Storytelling in Uncertain Times
Innovid's Chief Technology Officer, Tal Chalozin tackles how brands can reimagine creative and storytelling quickly to address the changing marketing landscape during COVID-19.  

View the Webinar

Webinar: Analyze, Organize, Adapt, Part 3—Should TV Upfronts Be Reimagined or Retired?
Are #TV upfronts a relic of the past? Join us for part 3 of the Analyze, Organize, Adapt #webinar series, as Tal Chalozin of Innovid discusses what the latest #trends suggest with commentary from Melissa Grady of Cadillac, Mike Law of Dentsu Aegis Network USA and Alison Levin of Roku.

View the Webinar

LERMA/

The 2020 Pandemic: U.S. Hispanic Impact 
This discussion provides an overview of the effects that COVID-19 is specifically having among Hispanics and other ethnic minority groups. More importantly, it outlines how immediate targeted marketing opportunities among multicultural consumers during this time of crisis can help ensure brands are able to rebound as the economy recovers. 

View the Discussion
Download the Report

MDC Partners

Information + Inspiration + Insight: Information Hub 
A curated site helping to push our industry forward by connecting and sharing the latest COVID-19 research, news, resources and work from the MDC Family.

Get More Information

Get to (the) Work: Creative
A highlight of the work MDC agencies are creating in the face of COVID-19.  All produced remotely and in record time.

View the Work

Thought Leadership
News and insights from agency partners and brands on the  effects of COVID-19 on the advertising industry.

Learn More

Resources: COVID-19 Media Support
MDC Media Partners is offering a 3-month plan to help your brand survive and thrive through this pandemic.  Please find an overview of their “Brand Bounceback Plan” below. It’s a simple process to help you identify the appropriate relationship you should be forging with your consumers, and then, to identify the most powerful channels and experiences for delivering that relationship—immediately, based on robust, real-time, customized data.

Download the Plan

Consumer Research: Knowledge is Power. Here's Some More Power to You From MDC.
MDC Partners has teamed up with partners at The Harris Poll to conduct research regarding the impact of the COVID-19 pandemic on the American consumer.  They want to provide support to brands that are trying to figure out their next move in real time. These surveys provide insight regarding current consumer behavior and can be used to help you navigate the next several weeks. The surveys are fielded online among a nationally representative sample of U.S adults each week to help you keep your finger on the pulse of this pandemic and its implications for business.  Please feel free to share with anyone you think may benefit from the knowledge. Knowledge is power, now more than ever.  

Download Reports

Morning Consult

Special Report: Brand Management in the COVID-19 Era 
Essential resource for communications, marketing and insights executives navigating their brands through this difficult time.  
Download the Report

 Webinar: Weathering the Storm—Brand Management in the COVID-19 Era 
To help provide insight on this issue, Morning Consult released a special report, "Weathering the Storm: Brand Management in the COVID-19 Era." This webinar will examine the report and shed light on how brands can drive situation-sensitive yet purpose-led growth in this unprecedented time. With AAF President & CEO, Steve Pacheco, Morning Consult's VP of Content, Jeff Cartwright and Morning Consult's Managing Director of Brand Intelligence, Victoria Sakal.  

View the Webinar

How the Coronavirus Outbreak Is Impacting Public Opinion
Understanding the evolving public response to the coronavirus outbreak is vital in grasping the nature of this crisis and mapping where we go next. On a weekly basis, Morning Consult is conducting thousands of surveys to track the ways the outbreak is impacting our politics, economy, culture, and daily life. Every day, we’ll comb through the latest data and update this page with the key takeaways and trends you need to understand.  

Sign Up for Updates

COVID-19 Ad Tracker: How Brands are Communicating with Consumers
Morning Consult is surveying thousands of consumers on key ads during the COVID-19 pandemic.  

Learn More

We Are Next

Virtual Recruiter Roundtables
We spoke with nine different agency recruiters about the current hiring situation, and advice on navigating the start of your career in today's world.   

Watch Recordings

Coffee at a Distance: People in the Industry Who Want to Help
The start of your career has been turned upside down, and connecting with people in the industry is more important than ever. We Are Next has made it easy to find people who are more than happy to talk with you virtually.

Get Connected

The Portfolio Roundup: One Place for Recruiters to Find New Grads
Since in-person career fairs and portfolio reviews have been cancelled, we’re gathering portfolio sites from schools around the country to make it easy for our recruiter and hiring friends to find young talent.

Submit Your School's Portfolio Website