President, Global Digital, Data & Analytics, Starcom MediaVest Group
Lisa Weinstein leads Starcom MediaVest Group’s digital, search and analytics capabilities, anchoring its product in digital and evolving the media mix for the near future where nearly half will stem from the digital, content and analytics disciplines. In this role, she oversees all aspects of SMG’s digital expertise spanning online, mobile, social, search, and more as well as the agency’s growing Performance Marketing and Data & Analytics units. Lisa’s leadership serves as a digital guide for many of the biggest marketers in the world, including Coca-Cola, P&G, and Microsoft.
Since joining SMG in January 2011, Lisa spearheaded 70% digital growth, with global social and mobile centers of excellence serving as key drivers. She also oversaw the integration of search within the US business units, aligning it with upstream strategy and insight, and nearly doubling search commitment. Most recently, Lisa added leadership of SMG’s Data & Analytics capability, evolving it into an integrated practice at the heart of connecting brands' human experiences to marketplace results.
Lisa leads the biggest digital partnerships in the business, with SMG ranking as a leading agency partner with Facebook, Google and Microsoft, and forged early-adopter relationships with social analytics partners like ShareThis and Visible Measures.
In addition, Lisa drove global solutions such as SMG's proprietary ECHO tool set that leverages social data to make experiences more meaningful across listening, activation and measurement. She also established SMG’s analytics products like POEM for progressive cross-channel measurement, incorporating paid, owned and earned data; Pathfinder, defining the future of attribution; and SMG Connected Intelligence that underpins SMG's anayltics suite to deliver real-time data visualization and power greater impact.
A testament to the digital capability built under Lisa’s leadership, Forrester Research recently cited SMG among the leaders in the new interactive landscape—the first time a media agency has received this acknowledgement from Forrester.
Prior to joining SMG, Lisa ran Mindshare Chicago where at 32-years old she was the youngest person to ever run an office for the agency. In this post, she oversaw nearly 200 employees and more than $1 billion in billings for brands including BP, Motorola, Kimberly-Clark, Abbott Laboratories, and others, as well as leading the operation to win nine new clients and doubling its size during her tenure.
Lisa has served as an advisor to numerous start-ups, Balihoo and Visible Measures among them, and is also on Google’s Global Media Council and Forbes Executive Women’s Board.
Lisa’s achievements have earned her accolades including AAF Hall of Achievement, Advertising Age and Crain’s Chicago Business “40 Under 40” and MediaWeek “Media All-Star.”
Last Updated: 2012