Jennifer S. Warren
Senior Nice President and Chief Marketing Officer, RadioShack
Jennifer Warren likes to be the one running toward the fire instead of away. The long-time agency executive found her once-in-a-lifetime opportunity when she joined RadioShack in April 2013, as senior vice president and Chief Marketing Officer. In this role, she has been an integral part of the Fort Worth-based retailer’s turnaround team and its goal to truly rebuild the brand.
She is responsible for all aspects of marketing including advertising, public relations, internal communications, customer research, database marketing, social marketing, In-store signage and digital experience.
A recent bold move by Jennifer and her team was RadioShack’s “Goodbye 80s" Super Bowl ad in February 2014, featuring icons from the 1980s taking back their technology from an outdated RadioShack store. The ad, which revealed a new store design and launched their new “Do It Together” campaign, received unprecedented acclaim, ranking No. 5 in USA Today’s Ad Meter, and was proclaimed the winner of the night by CNN, Wall Street Journal, Ad Age and dozens of others. It was also named most likable ad by Nielsen, most talked about on Twitter, won a bronze Cyber Lion award, raised customer consideration and lifted RadioShack’s stock price by 7 percent.
Jennifer grew up in the ranks at GSD&M. While there, she held numerous positions focused on brand development, strategy, integrated marketing and account leadership. She found her passion for building retail business and brands leading Wal-Mart’s account for four years, where her team uncovered Wal-Mart’s brand promise to ‘Save More. Live Better” which is still being used today.
Jennifer has been recognized as an Ad Age Woman to Watch, and a CMO Club “Top CMO” Award Winner. Jennifer has a B.A. in marketing from Lamar University.
Last Updated: January 13, 2016