Chief Marketing Officer, L’Oréal USA
Marc Speichert joined L’Oréal USA in the newly-created role of Chief Marketing Officer in April, 2010. Reporting directly to L’Oréal USA CEO, Frédéric Rozé, Mr. Speichert is responsible for driving and enhancing innovation throughout L’Oréal USA’s four Divisions. These Divisions include Consumer Products (mass,) Luxury Products (prestige,) Professional Products (salons,) and Active Cosmetics (dermatologist offices, medi-spas.) In his role, Mr. Speichert is also responsible for Corporate Strategic Marketing, Media & Digital, as well as Consumer Market Intelligence.
As Chief Marketing Officer, Mr. Speichert is leading an organizational and cultural breakthrough. His focus is in three key areas: First the identification of synergies to create a more transversal view of consumers that will provide a base of knowledge to further innovation and gain new consumer and shopper insights. Second, Mr. Speichert and his team are focusing on identifying platforms and creating a pipeline for driving media and digital efficiencies and innovation through such vehicles as investment strategies for TV, Print and Digital; creating digital listening capabilities through the company’s Consumer Affairs Department; and the creation of the NEXT fund – a digital and media incubator fund which will benefit all L’Oréal USA divisions and brands. Third is business development, which includes investigating new growth areas in which to help L’Oréal USA deliver against the L’Oréal Group’s global goal of bringing one billion new consumers into its franchise within the next ten years.
With over fifteen years experience in the consumer products industry, Mr. Speichert has extensive knowledge in the areas of marketing and innovation. He began his career in marketing with an internship in L’Oréal’s Luxury Division in France in 1995, which was where he decided to make marketing his career.
Mr. Speichert received his Masters in Marketing Management from ESCP Europe, and from there went on to hold various marketing positions at Colgate-Palmolive beginning in 1997. He accepted a number of international assignments while at Colgate including Marketing Director in Latin America for Personal Care and Fabric Care; Marketing Director in Greece, and prior to his position at L’Oréal USA, was Marketing Director, Category Innovation Center for Colgate Palmolive in New York, where he was in charge of innovation for Colgate’s Personal Care Products in North America.
Mr. Speichert has been a featured speaker at many conferences and summits including the 2011 IAB Innovation Days, Women’s Wear Daily 2011 Digital Forum, keynote at Ad Age’s 2011 ME Conference, Columbia University Business School Center of Brand Global Leadership BRITE ‘12 Conference, keynote at the 2012 International Advertising Association New York luncheon, Federated Media’s 2012 CM Summit, the Cannes Lions 59th International Festival of Creativity, and most recently he was the keynote speaker at the Brand Innovators Integrated Media Buying Summit. He is also a recipient of the 2012 Brand Innovator’s first annual 40 Under 40.
Mr. Speichert resides in New York City.
Last Updated: 2012