Bozoma Saint John
Head of Global Marketing, Beats Music
For more than a decade and a half, Bozoma “Boz” Saint John has blazed a trail in her marketing and advertising career, propelled across various industries including consumer packaged goods, digital music/entertainment, fashion, automotive and sports.
Currently, Saint John leads marketing for Beats Music where she guides strategic initiatives geared at building consumer brand recognition, loyalty and equity. Saint John’s unique experience combining music with powerful brands serves to further the brand mission of providing fans with personalized curated content and access to their favorite artists.
Before Beats Music, Saint John was head of the Music and Entertainment Marketing Group at Pepsi-Cola North America, where she drove breakthrough, integrated & sustained consumer engagement plans for brands across the soda giant’s beverages portfolio, engaging tastemaker-consumers through music, film, TV, print, online, grassroots, events, and retail vehicles.
Previously, Saint John served as VP of Marketing for fashion brand Ashley Stewart, as well as at advertising agency management at Arnold Worldwide and Spike Lee's SpikeDDB. She believes in working closely with musical artists to create special experiences, and has activated celebrity endorsements with Kanye West, Nicki Minaj, Eminem, Katy Perry, her idol, Michael Jackson, and many more.
For her breakthrough work, Saint John has received several recognitions, including Billboard Magazine’s Top Women in Music and Top Executives 40 Under 40, Fast Company’s 100 Most Creative People, Ebony Magazine’s 100 Powerful Executives, and was covered by AdWeek as one of the most exciting personalities in Advertising. She also contributes her expertise to various groups including serving on the Leadership Council for the United Nation’s partnership with the PVBLIC Foundation, and as a mentor for the Levo League. This Fall, Saint John will be inducted in the American Advertising Federation Hall of Achievement.
Last Updated: January 13, 2016