Executive Vice President, Marketing Strategy and Engagement, Viacom Media Networks
Ross Martin is Executive Vice President, Marketing Strategy and Engagement for Viacom Media Networks. He oversees the company’s corporate research, data, and creative strategy teams.
Previously, Martin founded and ran Scratch, a division of Viacom that drives innovation by channeling the power of networks such as MTV, VH1, Comedy Central and Nickelodeon in new ways, including consumer insights, product development, design, branding and original content development, production and distribution in all media.
Martin joined Viacom in 2004 as the first Head of Programming for MTV's Emmy and Peabody Award winning college network, mtvU. In this role, he oversaw the development, production and programming of original series, branded entertainment, music, events and user-generated content for on-air, online and mobile. He later served as Senior Vice President of MTV 360 Production and Development, working across MTV, MTV2 and mtvU.
Prior to MTV, Martin ran Plant Film, a Los Angeles based production company partnered with Fox, VH1 and Dimension Films, served as VP of Film & Television for internet startup Nerve.com, and was a development executive for Spike Lee's 40 Acres and A Mule Filmworks.
He has taught poetry at Washington University, the Rhode Island School of Design and The New School in Manhattan. His writing appears in The Kenyon Review, The Harvard Review, McSweeney's, Denver Quarterly, BOMB Magazine, Scalpel and multiple anthologies, and his first book, "The Cop Who Rides Alone," was published in 2002.
Martin is a member of the Academy of Television Arts & Sciences, the Viacom Marketing Council, and the advisory board of St. Jude's Children’s Hospital. He is a recipient of the first ever Digital Leadership Award, along with Lady Gaga and Mayor Michael Bloomberg. In 2012, he was named one of Fast Company's “100 Most Creative People In Business” and a "Media Maven" by Advertising Age. In 2013, he was named to Fortune Magazine's "40 Under 40" list of rising business leaders. In 2014, he will be inducted into the Advertising Hall of Achievement.
Last Updated: January 13, 2016