Jeff Miller

Senior Director, Global Creative Strategy, Snapchat

Jeff Miller is a proven marketing executive with platform (Snap, Inc.), client (PepsiCo) and agency (Ogilvy) experience—now leading the Global Creative Strategy team at Snap Inc. Jeff’s team partners with brands of all sizes to build best-in-mobile campaigns that drive measurable business results and cultural impact. In collaboration with agency partners, the team has earned recognition across the creative industry globally, including 22 Cannes Lions.

Prior to Snapchat, Jeff began his career at Ogilvy crafting award-winning campaigns for American Express and Motorola. After completing his MBA at Emory University, Jeff spent the next six years as a Brand Marketer at PepsiCo—managing the iconic Tropicana brand and leading digital strategy for Gatorade. While at Gatorade, Jeff developed the brand's first-ever eCommerce strategy, drove the highest Digital Media ROAS across PepsiCo and led iconic campaigns featuring Usain Bolt, Serena Williams and Michael Jordan.

Outside of work, Jeff dedicates his time to organizations that share his passion for uplifting underrepresented communities. Through the years, Jeff has volunteered with Big Brothers Big Sisters of America, Junior Achievement, Girls in the Game, Free Arts NYC, ADCOLOR and the AAF's National Student Advertising Competition. He also was proud to participate in PepsiCorps—a month-long, on-site volunteer program that brought together a group of cross-functional PepsiCo employees to solve a societal challenge. Jeff's project team focused on addressing obesity within the LatinX community, specifically by increasing access to fresh fruit and vegetables.

In his downtime, Jeff hangs with his hilarious kiddos (Pia & Miko), plays lots of soccer and sings terrible karaoke.

Inductee, 2021 Advertising Hall of Achievement

Last Updated: July2021