As President of the agency’s largest office and headquarters, Abbey plays a critical role on 360i’s executive steering committee guiding direction and strategic decisions for the company. She’s responsible for the growth and culture of the agency’s New York location – home to 550 employees and numerous marquee accounts.
As part of her remit, Abbey leads national practices including Marketing, New Business, and Amazon Marketing, and acts as executive sponsor for key client accounts.
Abbey joined 360i in 2015 as Chief Marketing Officer, overseeing marketing, public relations and business development initiatives and developing new and existing lines of business for the agency. In 2017, she led the creation of 360i’s Amazon Marketing capability, which helps brands capitalize on change in an increasingly Amazon-dominated world.
Previously, Abbey was at 360i parent company Dentsu Aegis Network (DAN) where she most recently served as Director of Corporate Strategy Development for the Americas, helping shape acquisition strategy, the enterprise innovation agenda and core capabilities. Prior to joining DAN, Abbey spent a decade at Ad Age where she rose to the position of Associate Publisher—overseeing editorial, content marketing, and audience development.
During her tenure at Ad Age, Abbey spearheaded the launch of Ad Age Digital, driving strategic growth and transforming the outlet into a digitally led news source for advertisers and marketers. Under Abbey’s leadership, Ad Age received recognition for three Jesse H. Neal National Business Journalism Awards and a SABEW Best in Business Award for general excellence.
Abbey holds a Bachelor of Arts in Journalism from Drake University in Iowa.