Epic change in the form of mobile, social, data and advertising technology has transformed the media and advertising industry in the last few years. There are those who react to that change and those who shape it. Jonathan Halvorson is the latter, a unique breed who anticipates change and shapes today's wet clay opportunities into tomorrow's marketing paradigms. Jon Halvorson joined Mondelēz International in 2017 as VP of Global Media, Digital and Data. In this capacity, he is responsible for all working media investments, data strategy and digital marketing across the company’s amazing portfolio of brands including OREO, Cadbury, Milka and Trident. Significant accomplishments include the acceleration of MDLZ’s media ROI, developing personalization @ scale approach to modern marketing and development of a world-class digital training curriculum for MDLZ’s marketers. Prior to Mondelēz International, Halvorson served as Global Director of Video Strategy & Operations for Twitter. In this capacity, Jon was charged with reimagining digital video experience, revenue optimization, and articulation of Twitter’s video value proposition. His work on developing premium pre-roll solution and supporting new front events are leading contributions Jon made to Twitter’s revenue growth. Former agency roles include leadership positions on Mondelēz International, P&G, General Electric, Visa, Intel, State Farm and Eli Lilly across Publicis Media and OMD. Outside of MDLZ, Jon is an active philanthropist and committed to serving the community. He is an alum and proud board member of Haymakers For Hope, an organization that uses amateur boxing to raise awareness and money to fight cancer. Halvorson earned an Executive MBA from the University of Michigan in May of 2017 where he graduated with highest honors. He also holds an undergraduate degree from University of Missouri School of Journalism. He is a frequent lecturer at both universities.