Director of Marketing, Allstate Insurance Company
As Director of Marketing at Allstate Corporation, the largest publicly-held insurer in the U.S., Georgina is responsible for leading Homeowners insurance marketing and Multicultural marketing strategy and communications, focusing on Hispanic, African American, Asian and Lesbian, Gay, Bisexual and Transgender (LGBT) segments. This includes advertising, media, cause-related marketing, direct marketing, digital, social media, collateral, promotions, sponsorships and consumer public relations.
Georgina joined Allstate in 2003 and serves on Allstate’s diversity council to implement companywide strategies that leverage diversity as a business driver. In 2011, Georgina’s marketing role expanded to include strategy development and execution of all homeowners insurance marketing for the company.
Under Georgina’s leadership, Allstate’s multicultural advertising campaigns have won numerous awards including two Effie awards in the Hispanic category, three ANA Multicultural Excellence awards, three GLAAD awards and Best in Show at the Interactive Media Awards.
Prior to joining Allstate, Georgina worked at Entertainment Marketing, Inc. and Element 79 Partners, both Chicago advertising organizations, where she managed a range of integrated marketing programs targeting general market and multicultural consumers.
She holds two bachelor’s degrees with summa cum laude distinction from the University of Missouri in broadcast journalism and Spanish. While doing her undergraduate studies, Georgina spent one year abroad at Spain’s premier journalism university, the University of Navarra, in Pamplona. Georgina earned a Master of Science in Integrated Marketing Communications from Northwestern University, where she also graduated with high honors.
Georgina and her family lived in the Wicker Park neighborhood of Chicago for several years, where her husband Manny Flores served on Chicago’s City Council as Alderman of the 1st Ward. Currently, they reside in Park Ridge, Ill. and have two children, Teddy (6) and Sofia (3).
Last Updated: 2013