Susan Credle is an Executive Vice President, Creative Director and member of the Board for BBDO New York.
Since 1992, she has been leading creative development on M&M/Mars. Under her direction, the ubiquitous M&M spokescandy advertising has become part of global pop culture and has won numerous awards including Addy’s, the New York Festivals, Adweek’s Best Spots and a place among Video Storyboard’s most popular commercials. She has also been an important creative contributor to other agency accounts including FedEx, Visa and Pepsi. Recently, she has developed award-winning work on Celebrations, a new Mars product, and was part of the creative effort to land and put Cingular Wireless on the map.