Susan Credle, EVP, Creative Director, BBDO New York

Susan Credle is an Executive Vice President, Creative Director and member of the Board for BBDO New York.


Since 1992, she has been leading creative development on M&M/Mars.  Under her direction, the ubiquitous M&M spokescandy advertising has become part of global pop culture and has won numerous awards including Addy’s, the New York Festivals, Adweek’s Best Spots and a place among Video Storyboard’s most popular commercials.  She has also been an important creative contributor to other agency accounts including FedEx, Visa and Pepsi.  Recently, she has developed award-winning work on Celebrations, a new Mars product, and was part of the creative effort to land and put Cingular Wireless on the map.


Susan began her BBDO career as a secretary in 1985, was named a junior copywriter in 1987 and copywriter in 1989. She was promoted to associate creative director, elected vice president in 1994 and senior vice president in 1996. In 1998, she was promoted to Creative Director.

Last Updated: 2004