Associate Marketing Director, household care, the Procter & Gamble Company
Maurice Coffey is the Associate Marketing Director for Home Care Strategic Planning at Procter & Gamble. In his current role, Maurice is responsible for defining the global strategy for Febreze and Cascade and leading new cross-brand opportunities in Home Care. Throughout his career, Maurice’s innovative ideas have established him as “one of the best up-and-coming marketers at P&G.” His influence and strong instincts have resulted in breakthrough marketing for two new-to-the-world fabric and home care consumer brands, revolutionizing the entire household category.
Maurice received his MBA degree from The William E. Simon School of the University of Rochester in 1996, with a double major in Finance and Marketing. After graduation he joined P&G in 1995 as a summer intern on Bounce, which later became his first full-time brand marketing assignment. After only a year, he advanced to New Business Development where he was part of the team that launched Dryel, a 30 minute, at-home cleaning system for special care and dry clean clothes. In this assignment, Maurice developed an innovative marketing campaign for Dryel that allowed consumers to experience the product through mall demonstrations. This was the first time P&G moved beyond traditional retail stores to connect with consumers in an environment where they purchased clothing.
Early recognition of his work led to his first global assignment with a new, innovative P&G product - Swiffer Wet Jet. While working on this brand, Maurice established QVC and DRTV as viable marketing channels for P&G brands – another first for the company. Based on his deep consumer understanding, creativity and success with Swiffer Wet Jet, he was promoted to Brand Manager for the entire Swiffer franchise, including Swiffer, Swiffer Wet Jet and Swiffer Duster in 2000. Over the next several years, Maurice broke new ground for P&G by initiating and nurturing connections with the entertainment industry resulting in “The Cat in the Hat,” “Maid in Manhattan” and “Trading Spaces” brand promotions.
Most recently, Maurice has led the development of P&G Home Care’s “Home Made Simple” from a monthly newsletter to a brand. With Maurice’s innovative thinking and guidance the website has doubled membership annually and exploded beyond the internet into a television show on Discovery Television’s TLC.
Since his move to Cincinnati, Maurice has been highly involved in the community as well. His work with the “Big Brother, Big Sister” program has impacted the lives of many children, including one boy he mentored from the age of 7 through his recent graduation from high school. Last year, Maurice accepted a position as leader of the marketing council for Cincinnati’s Emanuel Center, a historic children’s development and community center located in Cincinnati’s inner city district. The Center is looking to become a greater change agent in Cincinnati and has sought Maurice’s creative vision and passion to take the 134 year old center to the next level.
Maurice Coffey, 39, is the oldest child of Dr. Maurice and Grace Coffey, and has two sisters Dr. Shannon Coffey and Courtne Coffey, currently working in brand management at Moet Hennessy for Navan Conqac He was married in 2001 to Lela Coffey, who is also an employee of P&G, working as an Associate Marketing Director on Tampax. They have a 4 year old daughter named, Mikaela and a 7 month old daughter Mikenzi and live in Cincinnati, OH.
Last Updated: 2006