Wendy Clark, senior vice president – advertising, is responsible for all global advertising efforts, brand development/oversight and sponsorship activity for the new AT&T.
In this role, Clark has directed development of the new AT&T brand positioning, including the logo development, overall brand launch and the rebranding campaigns for legacy brands including SBC, BellSouth and Cingular.
Clark joined SBC Communications Inc. in 2004 from GSD&M, an internationally recognized advertising agency with roots in Austin, where she was senior vice president and director of client services. Her responsibilities included leadership and direction of the 100-plus-person account services department and oversight of client accounts, including day-to-day management of the SBC account.
Before joining GSD&M, Clark worked for BellSouth Mobility, where she held a variety of field and corporate positions in advertising and marketing during her six-year tenure. In her role as director of advertising, she managed the strategic direction and implementation of the company’s multimillion-dollar advertising and sponsorship efforts. She also launched the first congruent multimedia campaign in the company’s history.
Before joining BellSouth, Clark worked in marketing communications roles for a variety of Atlanta companies, including an online database company, a real estate investment firm and a boutique ad agency.
Clark holds a Bachelor of Arts degree in English/creative writing from Florida State University.
Last Updated: 2007