Bant Breen is President of Initiative’s worldwide digital communications operations and plays a leadership role on all things digital for IPG’s Mediabrands.
Breen has played a key role in building IPG’s digital communications services. Before joining Initiative he served as the Executive Director of the IPG Emerging Media Lab, spearheaded IPG’s acquisition of Reprise, created Ansible (IPG’s Mobile Marketing Agency) and led UM’s global digital communications offering. Breen recently launched Initiative’s worldwide social media services unit Prophesee.
Before joining Interpublic, Breen was the Founder and President of a strategic marketing and communications consultancy affiliated with Dentsu Inc. Prior to that, he worked at Leo Burnett Worldwide for five years. Breen started his career as a WPP Fellow.
Breen has worked and lived in Asia Pacific, Europe and the U.S. but now lives in New York City with his wife, Carmen, and two boys, Alejandro and Nico.