FOR IMMEDIATE RELEASE
WASHINGTON DC, June 7, 2019—The American Advertising Federation (AAF) is excited to announce Adobe as the corporate sponsor for the 2020 National Student Advertising Competition (NSAC). The NSAC tasks AAF college chapter teams to develop an integrated marketing campaign in response to a real-world marketing challenge facing Adobe. Adobe believes that creativity is at the heart of customer experience, which is why the company focuses so relentlessly on building products that give everyone—from emerging artists to global brands—the tools they need for success. As leaders in the provision of customer experience management, creative tools and document services, Adobe is reliant on great talent to achieve great results which is why they are so excited to sponsor the 2020 National Student Advertising Competition. “The National Student Advertising Competition embodies Adobe’s core values—genuine, exceptional, innovative, and involved—and we are proud to be partnering with the AAF to create a real-world advertising challenge based on Adobe’s solutions for this year’s competition,” said Keith Eadie, VP & GM of Adobe Advertising Cloud. Approximately 150 colleges participate in the educational program, representing thousands of students steeped in the discipline of advertising and marketing. Over the course of two months, participating teams are narrowed down to the top eight. The finalists will pitch their campaign one last time to compete for the national title during the AAF’s National Conference, ADMERICA, in Palm Springs, CA, June 6-9, 2020. “In addition to their leading creative and customer solutions, Adobe has a deep commitment to corporate responsibility and investing in the next generation of industry leaders. We are honored that Adobe is demonstrating that commitment by providing real world opportunities to our students,” said AAF COO Connie Frazier. For more information about the National Student Advertising Competition, please contact Laura Roha at [email protected] or visit the AAF’s website.
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