Honorees in Multicultural Advertising and Entertainment Excellence Announced by AAF

Levi Strauss & Co., Burrell Communications, HBO to be recognized in Chicago at the 2018 Mosaic Awards.

WASHINGTON, DC, February 27, 2018
—Since its inception in 2001, the Mosaic Awards have been an extension of the American Advertising Federation’s (AAF) commitment to diversity and inclusion, promoting and honoring content that has paved new paths and broken diversity barriers in advertising, media and entertainment. Companies and individuals who have demonstrated an unwavering commitment to inclusion and offer a voice to multicultural communities will be recognized at the AAF’s 2018 Mosaic Awards.

The Mosaic Media Image Awards, which made their debut alongside the Mosaic Award categories in 2016, will honor individuals and companies that create and promote media content that presents a broad, realistic spectrum of multicultural life that extends beyond stereotypical portrayals. This year’s panel of judges included executives from BBDO, Droga5, FCB, fluent360, HZDG, JP Morgan, Omnicom Group, Quantcast and Young & Rubicam.

“This year’s honorees reflect the exceptional creative work and leadership we are seeing in our industry that is ushering in inclusion and solidifying it as the norm,” said Danielle Austen, Chair of the AAF Mosaic Center and CEO of fluent360. “This year’s panel of judges was given a difficult task and we are thrilled to recognize companies and individuals who have made inclusion a priority.”

The AAF will honor the following campaigns, industry leaders and programs at the 2018 Mosaic Awards on June 6:

Multicultural Ad Campaign
“Celebrating Women Behind the Scenes” 
Client: Comcast/XFINITY 
Agency: Burrell Communications

Multicultural Digital Campaign
“We Are Bold” 
Client: AT&T 
Agency: The 360 Agency

Multicultural Students Program 
Program Name: D5in10 Academy
Agency: Droga5

Multicultural Talent in Advertising 
Client: Levi Strauss & Co.
Agency: FCB West

Workforce Inclusion 
Program Name: Employer Reputation
Client: McDonald’s
Agency: ALMA DDB

Mosaic Champion
Honoree: Marcus Fischer
Title: CEO
Company: Carmichael Lynch

Mosaic Media Image Award for Advocacy–
“The Talk”
Client: Procter & Gamble
Agency: BBDO

Mosaic Media Image Award for Advocacy–
“Blood Equality: Blood Dumpster”
Client: Gay Men’s Health Crisis (GMHC)
Agency: FCB Health

Mosaic Media Image Award for Advocacy– Individual 
Honoree: Kendra Hatcher King 
Title: VP, Marketing & Consumer Strategy
Company: SapientRazorfish

Mosaic Media Image Award for
Alternative Media Form 
“The HeLa Project”
Media Form: Traveling Museum Exhibit
Company: HBO Multicultural Marketing

AAF Corporate Member Trailblazer 
Honoree: John Boiler
Title: Founder and Creative Co-Chair
Company: 72andSunny

This Mosaic Awards will take place at the Hilton Chicago on June 6 in conjunction with the AAF’s National Conference, ADMERICA. Attended by top thought leaders in the advertising and media industries, ADMERICA brings professionals together for education, innovation, collaboration and celebration.

Creating an inclusive industry has been a priority of the AAF by way of its Mosaic Center for more than two decades. The Mosaic Center serves as a resource and advocate for diversity and inclusion. The Center is committed to helping advertising and media reflect the country’s evolving cultural makeup. The AAF uses a substantial portion of its resources to implement a myriad of programs that promote and advance multiculturalism within the industry including the Most Promising Multicultural Students Program, Mosaic Career Fairs and AdCamps.

For more information on the Mosaic Awards, please visit, or contact Ayanna Jackson at [email protected]. To learn more about the ADMERICA, please visit