FOR IMMEDIATE RELEASE
WASHINGTON, DC, August 6, 2018—The American Advertising Federation (AAF) is excited to announce Wienerschnitzel as the corporate sponsor for the 2019 National Student Advertising Competition (NSAC).
The NSAC tasks AAF college chapter teams to develop an integrated marketing campaign and a 20-minute presentation in response to a real-world marketing challenge facing Wienerschnitzel.
Founded in 1961 with a single location in Southern California, Wienerschnitzel has grown to be the world’s largest hot dog chain serving more than 120 million hot dogs a year. “We are honored and delighted that Wienerschnitzel was selected to be the client in this year’s National Student Advertising Competition. It’s going to be amazing to have the brightest minds at the top colleges work on our business.” said Doug Koegeboehn, Chief Marketing Officer. “We feel the marketing challenge that we are going to put before them is quite unique and unlike any other in the long history of this competition. We look forward to implementing the students’ work, which should have a definite positive impact on our brand and the industry as a whole.”
Approximately 150 colleges participate in the educational program, representing thousands of students steeped in the discipline of advertising and marketing. Over the course of two months, participating teams are narrowed down to the top eight. The finalists will pitch their campaign one last time to compete for the national title during the AAF’s National Conference, ADMERICA, at The Diplomat Resort in Hollywood, FL, June 5-8, 2019.
“In addition to being the largest hot dog chain in the world, this family-owned brand has demonstrated a deep-rooted sense of responsibility to its customers and the communities it serves, and we are proud and honored that Wienerschnitzel is the 2019 sponsor of the National Student Advertising Competition. Moreover, Wienerschnitzel’s dedication to their industry is unparalleled and will be evident in their innovative approach to this year’s exciting case study,” said AAF President and CEO James Edmund Datri.
For more information about the National Student Advertising Competition, please contact [email protected] or visit the AAF’s website.