FOR IMMEDIATE RELEASE
Johnson & Wales University Wins 2017 AAF National Student Advertising Competition for Tai Pei Frozen Asian Foods Campaign
The team’s integrated marketing campaign took 1st place, beating out over 160 teams from across the country.
WASHINGTON DC, June 10, 2017—Charged with
generating excitement and buzz in the frozen foods category while making
the Tai Pei brand more relevant to younger millennial consumers,
Johnson & Wales University’s insights and creativity pushed the team
past seven competing groups to win the 2017 National Student Advertising Competition (NSAC). The competition, hosted by the American Advertising Federation (AAF), took place during its annual conference, ADMERICA, in New Orleans, LA.
showed us new ways to think strategically about our brand. They also
showed us new ways to communicate and reach our target consumer, of
which they all are,” said Warren Martin, VP Brand Marketing, Ajinomoto
Windsor Inc., Tai Pei’s parent company. “Most importantly, they showed
us ways to build relationships with that consumer.”
corporate sponsor Tai Pei challenged student teams to develop innovative
advertising solutions to enable the brand to better connect with
younger audiences across the United States and expand millennial
consumer contact. After creating a written campaign proposal and
20-minute presentation, winning its district competition and advancing
from semi-finals to the finals, Johnson & Wales University was
selected as the national champion with their “A Better Way to Food”
University and Florida State University were awarded second and third
place, respectively. Other finalists included Grand Valley State
University, South Dakota State University, the University of Central
Oklahoma, the University of Kentucky and Webster University. Judges for
the final competition included executives from Ajinomoto Windsor, Inc.
In addition to the
national title, prizes were awarded by two of the NSAC’s research
partners in recognition of exceptional work throughout the competition.
SalesFuel awarded Grand Valley State University the Best Use of
Marketing Research Award and the University of Kentucky was honored with
the Best Plans Book Award by Simmons Research. In addition, Nathalie
Nagamine from Florida State University received the AAF District 7’s
Bolton-MacVicar Best Presenter Award.
For more information about the National Student Advertising Competition, please contact Morgan McDaniel, or by phone at (202) 898-0089. Or, visit AAF’s website to learn more.
About Ajinomoto Windsor, Inc.
was proudly established in 2015 after Windsor Foods became a member of
the Ajinomoto Co. The company markets high-quality specialty frozen
foods for consumers, commercial restaurants, and foodservice operators
from 10 plants in 8 States. From Asian to Mexican to Italian, Ajinomoto
Windsor is the brand leader among the largest categories of ethnic
frozen foods, and across every distribution channel including
foodservice, grocery, warehouse club and custom manufacturing.