Friday, November 3
BBDO Headquarters, 1285 Avenue of the Americas, New York
8:30am–9:30am
Welcome & Breakfast
Steve Pacheco
President & CEO, American Advertising Federation
Keynote: The Career Journey
Kirsten Flanik
President & CEO, BBDO New York
9:45am–10:15am
Learning Lab
Scott Witthaus
Faculty and Recruiter, VCU BrandCenter
10:30am–11:00am
Learning Lab: People Lie: How to Suss Out the Truth in Research
Jennifer Barron
Director of Information & Analytics, Infillion
As college students, you're no strangers to the barrage of advertisements and clickbait headlines that constantly fill your screens. You're also no strangers to the inherent biases that can seep into research studies, either intentionally or subconsciously. But did you know that people sometimes outright lie in research surveys? It's an uncomfortable truth, but one that must be addressed if we're to trust the data we're presented with. In Infillion's presentation, "People Lie: How to Suss Out the Truth in Research," Jennifer Barron will equip you with the tools to identify and account for these lies, whether they stem from embarrassment, social desirability, or any other source. We'll explore the differences between qualitative and quantitative data, and how each can be vulnerable to dishonesty. By the end of our talk, you'll be empowered to analyze research data with a critical eye, ensuring that you're not being misled by misleading information.
11:15am–11:45am
Learning Lab
Michelle Tang
Global Chief Growth Officer, McCann, North America
12:00pm–1:00pm
Keynote: The Impact of Influencer Marketing
Emily Anderson
Global Growth Strategy Manager, Creator Marketplace, TikTok
1:15pm–2:30pm
Creative Ideation Challenge with Magnolia Bakery
Steve Hall
Senior Lecturer, University of Illinois
3:00pm–3:30pm
Learning Lab: You’re About to Graduate…Now What?!
Ted Rones
Senior Manager, Agency Development, Amazon Ads
The advertising industry as evolved dramatically in recent years. With the proliferation of data and the ability to tie business outcomes to almost every stage of the customer journey, media creative, planning, and buying is becoming increasingly complex. Let’s discuss how Amazon Ads is tackling these new capabilities, and what opportunities this brings when beginning your career in the advertising industry.
3:45pm–4:15pm
Learning Lab: What Google's AI Can and Can't Do for Incoming Marketers
Henry Chavez
Senior Agency Performance Manager, Google
There's no shying away from how AI technology has proliferated the marketing industry at warp speed this year. What's it mean for students? The fundamentals of marketing aren't changing, but the way we achieve them is. Join us for a conversation around how we at Google think about AI, what this means for today's marketer and what this all means for incoming marketers.
4:30pm–5:00pm
Learning Lab: Establishing Credibility During the Pitch
C. Lee Smith
CEO, SalesFuel
5:00pm–6:30pm
Recruiters Expo
dentsu, VCU Brandcenter, book180, RPA, VMYLY&R, OMD, Havas, Wieden+Kennedy and more!