American Advertising Foundation

The American Advertising Foundation is a charitable (501c3) service arm of the American Advertising Federation that exists primarily to identify, nurture, prepare and advocate for diverse and inclusive talent for the advertising, media and marketing industries. 

Mission 

The American Advertising Foundation strives to develop initiatives centered on diversity, equity, inclusion and belonging. These initiatives champion and celebrate a culture of personal & professional development, prepare the next generation of diverse leaders, and equips current changemakers to grow and thrive in the dynamic and competitive advertising, media and marketing landscape.  Our investments in people, programs and platforms that support and drive this mission are intended to ensure that emerging and existing leaders in these highly competitive industries are better equipped to make a meaningful difference in our world. 

Programs 

Our growing list of programs include: 

• The Mosaic Fund
• The Mosaic 10
• The Mosaic Awards
• Student Advertising Career Conference
• Sean Finnegan Memorial Scholarship

Advisory Board  

Jenny Buschhorn, Associate Professor of Practice, Texas State University 
Scott Hamula, Professor, Ithaca College 
Ann Iverson, Creating Selling Opportunities 
Carla Michelotti, Carla Michelotti, LLC 
Renetta McCann, Chief Inclusion Experience Officer, Publicis Groupe 

AAF Staff 

Candace Queen
VP, Mosaic Center

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Dawn Reeves
EVP, Member Services & Programs

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