Agenda

View the most up-to-date agenda and lineup of speakers on the Student Advertising Career Conference virtual website.

GO TO VIRTUAL SITE

 


Thursday, March 2

9:45am–10:00am ET

Welcome

Dawn Reeves
EVP, Member Services & Programs, AAF


10:15am–11:00am ET

Your Assets: Potential and Perspective

Marcus Collins, Ph.D.
Head of Strategy, Wieden+Kennedy, New York
Clinical Assistant Professor of Marketing, Ross School of Business, University of Michigan


11:15am–12:00pm ET

LinkedIn Rock Your Profile

Haley Pierce
Market Engagement Lead, The B2B Institute, LinkedIn


12:00pm-12:45pm ET

Lunch Break


12:45pm-1:45pm ET

Activating the Power of Emotion

Allison Arden
Founder & Creator, The Elements of Us


3:00pm–4:00pm ET

What's Your Superpower?

In this session, you'll learn how to discover your natural talents and apply them for maximum success. Find out why you need to focus on your strengths and kick your weaknesses to the curb. 

Judy Oskam, Ph.D.
Professor, Coach, Podcaster 

 

Friday, March 3

11:00-11:45am ET

Change Your Life with Tiny Habits 

In this session, you'll learn the proven method for creating habits and changing behavior. To design successful habits, you need to stop judging yourself, break your aspirations into tiny behaviors and embrace the science of change.

Judy Oskam, Ph.D.
Professor, Coach, Podcaster


12:00pm-1:00pm ET

Interview Etiquette: Before, During & After

Larry Brantley
President, Chaloner


1:00pm-1:30pm ET

Lunch Break


1:30-2:30pm ET

How to Be a Compelling Candidate

Leslie Bee
Director of Talent, GS&P 

Dynasty Williams
Junior Talent Acquisition and ERG Specialist, GS&P 


 2:45pm–3:45pm ET

Are You Ready?

In today’s industry, learning just the hard skills isn’t enough. With increasing complexity in career options, institutional competition, social issues including diversity + inclusion, and a global pandemic creating job market uncertainty, students require a more holistic preparation to enter the industry. One that complements what they learn in the classroom with an understanding of the pathways in, entry strategies, and the unspoken of challenges they’ll face. "Are You Ready?” is a career preparedness workshop series in which students rotate between three distinct sessions:  "Find It" which focuses on understanding the various paths one can take to enter the industry, "Join It” which focuses on how to land your first opportunity in the industry, and "Own It” which focuses on how to reach your fullest potential once you’ve landed the full time gig.