Standard Rate and Data Service (SRDS) collects, organizes and delivers the essential advertising data media buyers need to connect with media sellers and make their planning more efficient and effective.

SRDS is pleased to provide college chapter teams competing in the AAF’s National Student Advertising Competition (NSAC) with access to online services for:

  • Consumer Magazine Media
  • Business Publication Media
  • Direct Marketing Lists
  • Digital Media
  • Hispanic Media
  • Out-of-Home Media
  • Radio Media
  • TV & Cable Media
  • Newspaper Media 

Upon confirmation by AAF Education Services that a particular institution is enrolled to participate in the NSAC 2022 competition, each participating school, university or college will receive credentials (SRDS login and password) for up to ten (10) users to access the online database during the access period (9/1/2021–4/25/2022).

Accessing Tools

Usage of the complimentary access to is subject to completed and signed License Agreement by the participating educational institution. This License Agreement specifies that complimentary use is intended solely for use by registered AAF NSAC participants and may not be used to substitute for paid SRDS subscriptions. Submission of the below agreement will grant access to both research tools.

SRDS License Agreement

Please email signed License Agreement to [email protected].

Assistance With Utilizing the Data

Participating NSAC teams may request or register for complimentary, web-based group training on how to use SRDS will not provide complimentary training or support to individual students. All requests for support, training or technical assistance should be routed through the designated faculty advisor. These can be arranged via the SRDS Service Center at (800) 851-7737.

Return to NSAC Resources 

Last Updated: September 2022