Nielsen

Nielsen, a global information and measurement company with leading market positions in marketing and consumer information, television and other media measurement, online intelligence and mobile measurement, will provide statistical data for use in the upcoming National Student Advertising Competition including:

  • July 2017, November 2017, February 2018, May 2018 quarterly ratings, average audience delivery and audience composition as it relates to television viewership in the US
  • July 2017, November 2017, February 2018, May 2018 quarterly data regarding multicultural audiences as it relates to television viewership in the US.

Additional data may be added as it relates to the case study.

Access to Nielsen's data will be provided via Dropbox once the teams submit their NSAC Intent to Participate Form and the Nielsen Confidentiality Form to Emily Gaddy at [email protected].


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Last Updated: September 2022