In 1997, the AAF began the Most Promising Multicultural Student program to connect the advertising industry with the nation’s top multicultural college students. Since then, more than 800 students from 220 colleges and universities have participated in this premier event. 74% of these students attribute the success in obtaining a job after graduation to the distinction that comes from participating in MPMS.
“Networking is a huge part of getting anywhere in this industry and the connections made during MPMS helped immensely. There is so much talent out there and to be selected into a program where it's a mash of accounts, strategists, media and creatives was a great experience.” -MPMS Alumni
Each year, the selected Most Promising Multicultural Students have an opportunity to meet with professionals from top advertisers, media companies and advertising agencies at an exclusive Most Promising Multicultural Students Recruiters Expo. Held in conjunction with the Expo, a Building Bridges for Our Future Awards Luncheon and Industry Immersion program provide invaluable networking and learning experiences. At the Building Bridges for Our Future Awards Luncheon, students dine among leading executives and multicultural industry pioneers, providing an opportunity for networking and mentorship. The Industry Immersion component of the program allows students to experience the excitement of a career in advertising firsthand by visiting major advertisers, ad agencies and media companies and attending workshops led by industry leaders.
The AAF's diversity program has changed lives and impacted careers for the past 20 years. To see exactly how supporters and students benefit from Most Promising, take a look at this video: