Alex and Cathy López Negrete have been champions of multicultural diversity and inclusion in the advertising industry since they founded Lopez Negrete Communications in 1985.
As pioneers in the Hispanic advertising industry, Alex and Cathy led Lopez Negrete Communications as an early champion of diversity and inclusion by making the case for Hispanic advertising in- language and in- culture, as well as the use of Hispanic talent and the incorporation of actionable, culturally driven insights in developing powerful, relevant original work. This opened the door for Hispanic strategists, planners, writers and creatives, in addition to on- and off- screen talent (directors, cinematographers, sound engineers, producers and beyond). Additionally, as advertising campaigns evolved, Alex and Cathy also moved to develop, nurture and employ a nascent community of diverse digital, social and online media professionals.
Alex and Cathy have always understood that opening doors of opportunity must be accompanied by mentorship and development to ensure that diverse talent have the skills to make the most of that opportunity and that minority-owned and -operated suppliers have every opportunity to shine and bring their entire selves to the table, not just their certifications. To this end Alex and Cathy:
While our world is ever- changing, Cathy and Alex Lopez Negrete are always at the forefront of defining and addressing these issues wherever the future takes us.
Mosaic Award 2021 Winners