Friday, June 3
National Student Advertising Competition
The last and final round of the National Student Advertising Competition is Finals. This year's competition will feature the final eight teams and their vision for Meta Quest 2 based on the client brief. These teams represent the best of the best from across the nation having competed and advanced from the first two rounds of competition. Conference registrants are welcome to attend.
Ad 2 Public Service Competition
The Ad 2 Public Service Competition has a long-standing history as a cornerstone event for the AAF’s young advertising professional membership. Through this competition, Ad 2 members work to impact their respective communities by developing and implementing multi-media campaigns. Today, clubs across the nation will showcase their case studies. The winning team will present their campaign during the Salute to Achievers Luncheon, Sunday.
Annual Business Meeting
Barton A. Cummings Gold Medal Award Presentation
Keynote: Harnessing the Power of Inclusive Leadership and Collaboration
A busy morning and the official opening to ADMERICA 2022! Join AAF Board Chair Tiffany R. Warren and AAF President and CEO Steve Pacheco as they and fellow AAF board members lead you through the annual business meeting. Following the business session, Ann Iverson will join Steve on stage for the presentation of the prestigious Barton A. Cummings Gold Medal.
Tiffany R. Warren, Chair, AAF Board of Directors; EVP, Chief D&I Officer, Sony Music Group; Founder & President, ADCOLOR
Steve Pacheco, President & CEO, AAF
Ann Iverson, Chair, Barton A. Cummings Gold Medal Award Committee; Strategic Marketing Consultant
Mike Weber, AAF Tampa Bay, AAF District 4; Owner/President/Creative Director, CMR Studios
Don’t go anywhere… On the heels of the Gold Medal celebration, Innovid will take to the stage with a special keynote, "Harnessing the Power of Inclusive Leadership and Collaboration." As diversity and inclusion initiatives in tech and advertising continue to gain momentum, inclusive leadership is a considerable force in making real progress. The industry is at a pivotal moment, acknowledging the importance of diverse voices and representation, but how are we taking action as marketing leaders? In this session, hear from Jeff Marshall, Chief Diversity Officer, Head of Diversity, Equity, and Belonging, UM Worldwide; Sheila Gibson, AVP, Acquisitions, New Constructions, and Divestiture Projects, HCA Healthcare and ITG Diversity, Equity & Inclusion, Chair; and Ahed Jendza, Head of Industries, Auto, Innovid, as they discuss how building high-performing and thriving teams of diverse individuals is driving impact for their business. They’ll explore the importance of visible commitment, effective collaboration with internal and external teams, and how their teams are using recent learnings to practice inclusive advertising.
Sheila Gibson, AVP, Acquisitions, New Constructions, and Divestiture Projects, and Chair, ITG Diversity, Equity & Inclusion, HCA Healthcare
Ahed Jendza, Head of Auto, Innovid
Jeff Marshall, Chief Diversity Officer, Head of Diversity, Equity, and Belonging, UM Worldwide
More than Whiskey—The Untold Story of the Jack Daniel’s Brand
How does a 150-year-old brand continue to remain relevant today? What are the principles and practices that have seen it grow from a small regional craft brand to the number one selling whiskey brand in the world today? Why has it received unpaid endorsement from music legends and Nobel Prize winning authors and continues to appear in movies, television shows, books and songs without product placement? We’ll explore the answers and give you a taste of this iconic brand’s continuing secret for success as well as a taste of something more. Come explore with us and be ready for a few surprises.
Lunch on Your Own
Keynote: Getting REEL with Meta
Join Becky Bui of Meta’s Small Business Group for an impactful discussion on small businesses and digital advertising. During this session, Meta will also host Reels School for attendees to learn how to start creating Reels that engage your audience and help you reach your business goals. In this hands-on session, small businesses will be able to unlock native creative tools to create successful Instagram posts.
Becky Bui, North American Regional Director, Small Business Group, Meta
Julie Walton Garland, Co-Owner of Walton's Antique Jewelry
Darlenne Helena, Meta Boost, Small Business Team
Ad Ethics Now! Why, What, How
The session will demonstrate how important the practice of enhanced ethics is to the consumer, the advertiser and for the careers of our professionals. As to Why, in addition to documenting the strong business case showing that consumers reward and punish companies that do and don’t practice ethics, we will explore the personal case for our professionals wanting to “do the right thing” in their daily work. Illustrations of recent beliefs in ethics from college students will be included. As to What are the ethical dilemmas our professionals face, emphasis will be placed on the need for transparency to provide truthfulness, credibility in endorsements and in the collection of consumer data. Ethics rises above the law, and our session will provide illustrations of avoiding violence and racial unfairness in our marketing, and the need to prohibit violent, false political and hate speech from our social and marketing sites. We will conclude with how we can inspire our professionals to practice enhanced ethics, and structure our departments to practice ethics through internal, private discussions. Time will be provided for questions and illustrations of ethical conduct from our audience. The session presents a lead into our Institute’s Certified Ethical Advertising Executive (CEAE) professional certification and a link will be provided to register with the corporate and student discounts provided by AAF.
Wally Snyder, President, Institute for Advertising Ethics
Ad 2 National Board Meeting
All Ad 2 members are encouraged to attend this meeting where we will review the 2021-2022 year, hear from local leadership on their Presidents' reports, vote on Mid-Year Retreat 2022 host city and the newest Executive team member, and announce the Club of Excellence winners.
Tina Tsang, Chair, Ad 2 National; Associate Media Director, Firehouse
Birds of a Feather 1: Membership Recruiting & Retention
Looking for ways to build your local network? Of course, you are! Make plans now to join the discussion about best practices for recruiting, retention and how to convey a compelling invitation to join and actively participate in the AAF. Session leaders will share their insights and then open the discussion to all attendees.
Larry Brantley, Chair, AAF Council of Governors; President, Chaloner
Dave Perry, Chair, AAF Central Region; Director of Marketing and Business Development, 3Sixty Interactive
Birds of a Feather 2: Club Operations & Budgeting
The devil is in the details! Your hosts will help uncover the most important aspects of effectively managing the ongoing activities necessary for a successful club. From how to file your taxes to roster management, setting expectations and more, this session is designed to help all club leaders lead their chapters to success! And as is always the case with our roundtable discussions, we will look to you to add to the insightful nature of this two-way conversation.
Leigh Farrior, Secretary-Treasurer, AAF Council of Governors; Production Director, Stamp Idea Group
Paul Klein, Chair, AAF Western Region; Lobbyist, TriStrat
Ad 2 Public Service Competition Winner's Announcement
Ad 2 National will announce this year's winner of the Public Service competition and hand out awards to the winning Public Service teams. All guests are welcome to attend this celebration as we crown the new winner of the 2021-2022 competition and recognize the inspiring work the teams have put forth into their communities.
American Advertising Awards Reception
Join us for a pre-Gala reception just outside the Delta Ballroom. Complete with music, photo opportunities and a chance to toast one another, this reception is an occasion to gather as we prepare to celebrate the nation’s excellence in advertising. This event is limited to full-conference registrants and American Advertising Awards ticket holders.
American Advertising Awards Gala & Celebration
The time has come to celebrate the winners of the country’s largest creative competition. The night's Gala will feature award-winning work from both the Professional and Student American Advertising Awards, special recognition from the esteemed jury and more. Prepare to be inspired as we reflect on the best work of 2021. Dinner will be served. Dress code is black tie optional.
This event is limited to full-conference registrants and American Advertising Awards ticket holders.