Legislative & Regulatory Comments & Testimony

The AAF, often in coordination with others, works on behalf of the industry to provide comments and testimony on newly emerging and evolving legislative and regulatory issues affecting the advertising community. Issues included data privacy, advertising taxes, First Amendment rights and other areas of concern.


Revised Joint Statement in Opposition to California SB 234
March 11, 2021

Dear Senator Roth: A large coalition of labor, industry and trade associations is opposed to SB 324 because it is duplicative of existing services, unnecessary, and could cause irreparable damage to the U.S. Postal Services and the California and U.S. Economy.

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Joint Statement in Opposition to Florida HB 969
March 9, 2021

Dear Rep. McFarland, Rep. Rommel, Rep. Rodriguez, and Rep. Eskamani: On behalf of the advertising industry, we oppose Florida HB 969 and we offer these comments summarizing our concerns with the proposed legislation.

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Joint Statement in Opposition to California SB 234
March 8, 2021

Dear Senator Roth: A large coalition of labor, industry and trade associations is opposed to SB 324 because it is duplicative of existing services, unnecessary, and could cause irreparable damage to the U.S. Postal Services and the California and U.S. Economy.

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Joint Statement in Opposition to Montana SB 242 (Consumer Privacy Legislation)

February 18, 2021
On behalf of the ad industry, ANA, 4A’s, AAF, IAB, and NAI, we oppose SB 242 because it would enact unclear terms harming consumers and local businesses. The bill would prohibit the sale of location data absent the primary user of the device’s explicit consent.

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Ad Trade Letter in Opposition to New Hampshire HB 384 (Consumer Privacy Legislation)

February 18, 2021
Dear Rep. Gordon, Rep. McLean, and Rep. Wuelper: On behalf of the advertising industry, we oppose New Hampshire HB 384,1  and we offer these detailed comments summarizing our concerns about this overly restrictive legislation. 

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Ad Trade Letter in Opposition to Hawaii SB 1009 (Consumer Privacy Legislation)

February 15, 2021
Dear Chair Moriwaki and Vice Chair Dela Cruz: On behalf of the advertising industry, we provide the following comments on Hawaii SB 1009. While we support the legislature’s intent to provide Hawaiians with strong privacy protections, we oppose SB 1009 in its current form.

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Ad Trade Letter in Opposition to Oklahoma Computer Data Privacy Act HB 1602 

February 9, 2021
Dear Chair Phillips and Vice Chair Williams: On behalf of the advertising industry, we provide the following comments on HB 1602, the Oklahoma Computer Data Privacy Act (“OCDPA”). We and the companies we represent strongly believe consumers deserve meaningful privacy protections, but we are concerned that the extreme approach to privacy regulation taken by the OCDPA would severely restrict Oklahomans’ ability to access vital products and services and force companies to forego doing business in the state. 

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Testimony on Washington Privacy Act

January 25, 2021
On behalf of the ANA, the 4A’s, the AAF, the IAB, and the NAI, thank you for the opportunity to provide comments on SB 5062 (“WPA”). In addition to this testimony, we have provided more detailed comments to you via email. We look forward to working with the Committee.

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Ad Trade Letter in Opposition to North Dakota HB 1330 (Consumer Privacy Legislation)

January 25, 2021
Dear Representatives Kading, Kasper, M. Ruby, Toman, and Koppelman: On behalf of the digital advertising industry, we provide the following comments on North Dakota’s HB 1330.

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Ad Trade Comments Regarding North Dakota HB 1330 (Consumer Privacy Legislation)

January 25, 2021
We are leading national advertising and marketing trade associations comprised of the Association of National Advertisers (ANA), the American Association of Advertising Agencies (4A’s), the American Advertising Federation (AAF), the Interactive Advertising Bureau (IAB), and the Network Advertising Initiative (NAI).

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Ad Trade Comments on Washington Privacy Act of 2021 SB 5062

January 15, 2021
Dear Senator Carlyle: On behalf of the digital advertising industry, we provide comments on SB 5062, the Washington Privacy Act of 2021 (“WPA”).

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Comments on the Virginia Consumer Data Protection Act 

January 6, 2021
Dear Senator Marsden: On behalf of the digital advertising industry, thank you for the opportunity to provide comments on the Virginia Consumer Data Protection Act (“CDPA” or “Act”).

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