Oculus from Facebook to Be the Partner for the American Advertising Federation’s

2022 National Student Advertising Competition


WASHINGTON DC, AUGUST 24, 2021Oculus from Facebook, whose goal is to bring the world closer through the power of virtual reality, has agreed to be the partner for the 2022 National Student Advertising Competition (NSAC), hosted by the American Advertising Federation (AAF). The NSAC is the premier college advertising competition that provides more than 2,000 college students the real-world experience of creating a strategic advertising/marketing/media campaign for a corporate client. Students develop a comprehensive marketing plan and then pitch their ideas to advertising professionals at the district, regional and national levels (note: last year’s lead partner was Tinder).  

“VR as a category has been teased and promised for years. Oculus now has the content and technology to make you feel like you're right there, having fun with someone. It really is something you have to experience to understand,” said Chelsey Susin Kantor, Head of Integrated Marketing at Oculus from Facebook. “College students are uniquely suited to navigating major technological shifts and finding how they fit into their worlds. We can’t wait to see the imagination this opportunity unlocks from the wildly talented students competing in the NSAC.”

Teams representing nearly 150 colleges and universities will begin working on the campaign as early as September before competing in the District Competitions in April. The top eight national finalists will then present their campaign ideas directly to Oculus at AAF’s ADMERICA annual national conference to be held in Nashville, TN, in June 2022.

“We are very excited to be partnering with Oculus on this breakthrough campaign competition that will allow our college student members a hands-on opportunity to work on one of the hottest platforms in advertising and media today,” said Steve Pacheco, President and CEO, AAF. “One of the missions of AAF is to help attract the best and brightest and most diverse talent to the advertising industry. And working on Oculus will provide a 'real world' experience for thousands of our collegiate AAF members. It will add virtual reality, augmented reality, gaming and connectivity to their skill sets, thereby ensuring that our students have access to the latest technology and innovation available.”

Securing Oculus as its NSAC partner continues the momentum AAF has created since the start of its 2021-2022 Board year. Earlier, the association named Tiffany R. Warren, Chief Diversity & Inclusion Officer at Sony Music Group, and FCB Global CEO Carter Murray, to be its Board Chair and Vice Chair, respectively. It also announced the launch of its most ambitious fundraising effort in support of its Mosaic Center resource for diversity, equity and inclusion.

For more information about the National Student Advertising Competition, please contact [email protected] or visit aaf.org/nsac.

About Oculus from Facebook

The Oculus team at Facebook Reality Labs lets people defy distance—connecting with each other and the world—through world-class VR hardware and software. The Oculus content team pursues the creation of best-in-class games, social and narrative experiences, and new VR use-cases like fitness, productivity, and travel. Oculus joins other teams at Facebook Reality Labs dedicated to building the next computing platform centered around people. Facebook Reality Labs is committed to driving the state of the art forward through relentless innovation.