Melanie L. Washington, Esq.
MediaLink
Few marketing leaders want to spend their time in contracts. But that’s where Melanie not only thrives, but innovates. At MediaLink, she established a new specialty practice—Contract Optimization and Risk Evaluation (C.O.R.E.), which has completely reshaped how brands, agencies and their legal teams structure deals, drive growth, and navigate the economic, regulatory, geopolitical and environmental issues challenging the industry. Known as the “Contract Whisperer,” Melanie has architected contractual terms that have influenced $45 billion of global media spend.
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