Mosaic Center for Multiculturalism

The AAF Mosaic Center for Multiculturalism implements all of the AAF's multicultural and diversity initiatives. The Mosaic Center is an established leader on multicultural marketing/advertising and inclusion issues. The Center's mission includes the development of new programs and services to recognize and develop diverse talent and promote broad and realistic portrayals of multicultural communities. 


A consumer-selected list of the top advertising and multicultural moments of the year. It takes a unique and thoughtful approach in highlighting inclusive content and offers a view into how various audiences perceive the content they consume. 
Most Promising Multicultural Student

Most Promising Multicultural Students Program

The Most Promising program honors the nation's top multicultural college students and enhances their knowledge and understanding of the advertising industry.
Mosaic Awards

Mosaic Awards

The Mosaic Awards recognize companies and agencies whose commitment to diversity and inclusion is evident through their creative work and organization-wide initiatives.

Mosaic Career Fair & Conference

The Mosaic Career Fair & Conference allows college students to learn about internships and career opportunities from recruiters representing some of the nation’s top advertising, marketing and communications companies.

Diversity in Action

Actionable solutions for agencies and companies looking to embrace our Mosaic Principles, supported by resources from the AAF, industry professionals and successful diversity initiatives.

Change the Narrative: Depictions of African-American Women in Advertising & Media

Research and panel discussions on the role advertising and media industries play in cultivating consumer perceptions of one of society’s most misrepresented groups.
Mosaic Center

Mosaic Principles

Review the AAF’s Mosaic Principles, which offer agencies and companies recommendations on instituting common diversity & inclusion practices.
Mosaic Council

Mosaic Council

Learn about the Mosaic Council, which is an established infrastructure of national advertisers, general market and minority advertising agencies, media organizations and suppliers.
Mosaic Next Generation Leadership Council

Mosaic Next Generation Leadership Council

The Mosaic Next Generation Leadership Council (MNGLC) is tasked with making various updates and improvements to the Mosaic Center's programming and networks.
Mosaic Alumni and Friends

Mosaic Alumni & Friends Association

The Alumni Association connects advertising and communications professionals who are alumni of the AAF's programs and supporters of the AAF Mosaic Center’s mission to advance multiculturalism in our industry.


Most Promising Multicultural Students Class Announced for 2019

Executives from advertising’s biggest names gathered to select 50 exceptional undergraduate seniors for AAF program.

AAF Announces Multicultural Advertising Award Honorees

Alma DDB, Nissan, IPG among those to be honored at the 2017 Mosaic Awards in New Orleans. Read the press release here.

Multicultural Media Award Honorees Announced

Insecure and Born this Way among those to be honored at the Mosaic Awards in New Orleans. Read the press release here.

White Paper: TV Depictions of African-American Women Examined

The AAF and Zeta Phi Beta have produced a white paper which explores theories that can be used to understand and tackle current media effects on key discussion points on the problem of media misrepresentation.

What If We Used Images to Eliminate Fear?

The AAF's COO discusses how the dissemination of images that reflect a myriad of body types, family structures and professionals can impact a "fearful" youth.

Advertising, the Social Element and the Perception of School

Could it be that images associated with back to school actually accurately reflect children’s perception of school – the social element – or are the images shaping children’s perception of school?