Institute for Advertising Ethics
“Matters of Trust”

Transparency Builds Trust Inaugural Symposium
June 8, 2020

A discussion of How and Why we must build trust and transparency with our consumers and business partners. It is critical in the competitive digital marketplace where consumers expect to be treated truthfully and fairly and have the online power to respond positively and negatively. The ethical and legal cases for building trust through transparency merge and both are essential. 

The symposium will begin with a "data & ethics roundtable," with executives from sparks & honey, SafeGuard Privacy, Microsoft, the American Advertising Federation, BBB National Programs, and MasterCard. Moderated by Wally Snyder of the Institute for Advertising Ethics. This will be followed by specialized Leadership Conversations with leaders from GEC Risk Advisory, the Software & Information Industry Association, sparks & honey, CNBC, Northwestern University, Davis & Gilbert, and The Fund.


DATA & ETHICS ROUNDTABLE PANELISTS

Kendra Clarke 

VP, Data Science & Product Development 
sparks & honey 

Wayne Matus

Co-Founder
SafeGuard Privacy


Jeff Nienaber 

Senior Director 
Microsoft  


Steve Pacheco

President & CEO
American Advertising Federation  

Lee Peeler

Former Executive Vice President, BBB National Programs 


Wally Snyder

Executive Director
Institute for Advertising Ethics  


JoAnn Stonier

EVP, Chief Data Officer 
MasterCard 

LEADERSHIP CONVERSATIONS PARTICIPANTS

"Socially Responsible Media"



Andrea Bonime-Blanc 

CEO & Founder
GEC Risk Advisory

"Socially Responsible Media"



Linda Thomas Brooks 

Interim Managing Director, SIIA 
Corporate Fellow, GOOD and Upworthy

"Data Bill of Rights"



Kendra Clarke 

VP, Data Science & Product Development 
sparks & honey 

"Ad Fraud:
Inside the Belly of the Beast"


Megan Graham

Technology Reporter 
CNBC 

"On Fabrication and Fact"



Kent Grayson

Associate Professor of Marketing
Northwestern University
Creator, Trust Project

"Digital Media, Technology,
and Privacy"


Gary A. Kibel 

Partner, Digital Media,
Technology & Privacy
Davis & Gilbert

"Future of Tech & AI Ethics"



Raina Kumra 

Partner, The Fund
CEO, Juggernaut

"Data Self-Sovereignty"



Joe Mandese 

Editor-in-Chief
MediaPost 

RESOURCES

RELATED CONTENT

Discovering Truth with Tim Love & Wally Snyder

Listen as Wally Snyder, Executive Director of the Institute for Advertising Ethics, and Tim Love, Former Vice Chairman of the Omnicom Group, provide insight into the issues of self-regulation and ethics, trust, and transparency in advertising. Hosted by Rick Tocquigny and presented by Edward Jones.

 

Wally Snyder Tells the Truth, the Whole Truth, and Nothing But the Truth

Wally Snyder has done it all. But the most important thing he has done for our industry is keep it level and transparent and build trust. We talked to Wally about the importance of creating ethical advertising and the kind of things Wally has always done on behalf of our industry. 

Ethics in Advertising. “Making the Case or Doing the Right Thing

This book provides students and practitioners with a comprehensive overview of the rules and principles associated with ethical advertising practices. With extensive research, and a variety of case studies, and expert opinions, it discusses why advertising ethics is important both to the consumer and the professional.