Transparency Builds Trust Inaugural Symposium
June 8, 2020
A discussion of How and Why we must build trust and transparency with our consumers and business partners. It is critical in the competitive digital marketplace where consumers expect to be treated truthfully and fairly and have the online power to respond positively and negatively. The ethical and legal cases for building trust through transparency merge and both are essential.
The symposium will begin with a "data & ethics roundtable," with executives from sparks & honey, SafeGuard Privacy, Microsoft, the American Advertising Federation, BBB National Programs, and MasterCard. Moderated by Wally Snyder of the Institute for Advertising Ethics. This will be followed by specialized Leadership Conversations with leaders from GEC Risk Advisory, the Software & Information Industry Association, sparks & honey, CNBC, Northwestern University, Davis & Gilbert, and The Fund.