The AAF protects and promotes advertising at all levels of government through grassroots activities. Our nation-wide network monitors advertising-related legislation on local, state and federal levels. We put our members face to face with influential lawmakers while encouraging self-regulation as a preemptor to government intervention, when appropriate of course.
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CCPA, Political Ads & Federal Privacy Legislation Prospects—What You Need to Know
A discussion of three of the most pressing initiatives on marketers’ minds today. First among them, an update to the forthcoming California Consumer Privacy Act as well as other state laws that have been enacted. Second, the prospects for a pre-emptive federal privacy law—with voices of support from both sides of the aisle—continue to grow with a more practical, pragmatic and reasonable approach in the works, as enveloped in the Privacy for America initiative. Third, a review of political ad transparency initiatives, namely the DAA About Political Ads program, with tips on how to implement as campaign season for the 2020 Election begins.