Betty Riehl Excellence in Service Award

Betty Riehl

The American Advertising Federation board of directors established the Betty Riehl Excellence in Service Award in 1997 to recognize and honor employees of AAF member clubs, federations, districts and national AAF.

The award is named in honor of the late Betty Riehl, who served on the staff of the American Advertising Federation for over two decades, prior to her retirement in 1995.

Betty Riehl served as executive assistant to the president and staff liaison to the AAF board of directors and board committees. She was respected and revered throughout the membership for her dedication to her job, her organizational skills, and her grace, good humor and caring nature in addressing and responding to member needs throughout her AAF career.

2014 Recipient: Ruth Ann Scott

Betty Riehl

Ruth Ann Scott, Executive Director of the South Dakota Advertising Federation, reflects qualities similar to those of Betty Riehl, making her most qualified to receive this year’s Betty Riehl Excellence in Service Award.

Ruth Ann Scott has served as Executive Director of the South Dakota Advertising Federation since 2003. Recognized as both "the face and the voice of the organization," Ruth Ann's abilities to connect with members, potential members, vendors, suppliers, and the entire advertising commuity are among her many skills that embody the spirit of the Betty Riehl Excellence in Service Award. Ruth Ann is widely acknowledged as "the person to know" when it comes to getting involved with the advertising community of South Dakota.

Ruth Ann provides the club with continuity from year to year, and makes it one of the best managed clubs in the AAF network. In large part because of her dedication as Executive Director, the South Dakota Advertising Federation has a reputation for its strong financial backbone, ever-growing membership and innovative programming.

As paid staff, Ruth Ann recognizes the importance of volunteer leadership and excels at helping the club develop future leaders and a vision for the future.

Ruth Ann's leadership is not limited to the local level. She is actively involved in AAF's District 8 where she gives advice, support and encouragement to the District leadership. Ruth Ann is also deeply involved at the national level of the AAF as an active member of AAF's natioanl newtork of Executive Directors. She is a mentor and advisor to many other Executive Directors and club leaders and led numerous workshops at AAF National and District conferences.

In addition to her work with the club, 8th District and AAF National responsibilities, Ruth Ann is a proud and involved mother of two daughters and loving wife to husband Pete.

For a list of past winners, click here (login required).

For more information, contact Joanne Schecter, EVP, AAF Club Services at (800) 999-2231 or