December 17, 2008

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AAF Celebrates 13th Annual Most Promising Minority Students Program


WASHINGTON, D.C.—Celebrating its 13th year, the American Advertising Federation’s (AAF) Most Promising Minority Students (MPMS) Program will bring 40 talented minority students to New York to meet with top agencies, media companies and advertisers. As the advertising industry’s premier multicultural recruiting program, this three-day event recognizes not only exceptional student talent, but also those companies that are dedicated to a diverse workforce. This year’s class of students represents over 28 colleges and universities from across the United States. The program will take place February 3–5, 2009, at the New York Athletic Club in New York City.

The Most Promising Minority Students Program provides students with the opportunity to meet recruiters from major ad agencies, media companies and client organizations and participate in professional development workshops. The industry immersion component of the program gives students exposure to the inner workings of major industry companies.

Lisa Dujat, SVP, chief talent officer, Draftfcb New York, said, “We've participated in the program for the past several years, and we continue to be impressed by the incredibly high caliber of talent that this program brings to the industry. We look forward to meeting this year's winners and continuing with our support of the program.”

The AAF continues to remain responsive to the advertising industry's concerns regarding identifying top minority talent for entry-level positions. In order to remain competitive and relevant, today’s advertising companies must market to the many diverse ethnicities that comprise our nation. Since the Most Promising Minority Students Program’s inception in 1997, the AAF and its sponsoring partners have successfully connected the industry with hundreds of outstanding minority candidates.

The 2009 program sponsors to date include Pepsi-Cola Company, the principal underwriter, and Advertising Age, the media trade partner, as well as The Home Depot, The New York Times Company, USA TODAY, Publicis Group, Leo Burnett USA, Interpublic Group, ABC TV Network, General Mills Inc., BBDO Worldwide, Gotham Inc., Young & Rubicam Brands, The Walt Disney Company, Valassis, Saatchi & Saatchi, Deutsch Inc., GlobalHue, ZenithOptimedia, The McClatchy Company, Burrell Communications, Draftfcb Chicago and Ogilvy.

The Most Promising Minority Students Program is managed by the AAF Mosaic Center on Multiculturalism. For the full list of MPMS Finalists and Honor Roll students, visit www.aaf.org/mpms. For more information, contact Tricia Ward at tward@aaf.org.

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The American Advertising Federation (AAF), headquartered in Washington, D.C., acts as the "Unifying Voice for Advertising." The AAF is the oldest national advertising trade association, representing 40,000 professionals in the advertising industry. The AAF has a national network of 200 ad clubs located in ad communities across the country. Through its 215 college chapters, the AAF provides 6,500 advertising students with real-world case studies and recruitment connections to corporate America. The AAF also has 130 blue-chip corporate members that are advertisers, agencies and media companies, comprising the nation's leading brands and corporations. For more information, visit the AAF's Web site at www.aaf.org.