The Honorable Barney Frank
United States House of Representatives
Washington, DC 20015

Dear Chairman Frank:

On behalf of the membership of the American Advertising Federation, I am writing to urge you to support a financial aid package for the U.S. auto industry.

The American Advertising Federation is the only national association that represents all aspects of the advertising industry—clients, agencies and the media, including print, broadcast and online. The AAF also represents 40,000 advertising professionals in 200 local advertising clubs across the country including The Ad Club (formerly Boston Idea Group) and The Ad Club of Western Massachusetts.

A healthy U.S. automobile industry is vitally important to the advertising industry. In 2007, General Motors Corporation, Ford Motor Company and Chrysler collectively accounted for $4.6 billion in measured advertising spending, or 3.3 percent of all measured advertising spending.

That spending supports countless jobs in the media, advertising agencies, productions houses and other industry suppliers. The impact is local as well as national, as 52.1 percent of the spending is directly by the automakers and the rest is primarily by automobile dealers and associations.

Without a financial aid package, automobile advertising is likely to suffer steep declines that will result in the loss of jobs at many of the media outlets and advertising agencies that depend on that advertising for a substantial portion of their revenue.

I urge you to support an aid package that will help ensure the survival and good health of this important U.S. industry.

Thank you for your consideration of our views.

Clark Rector Jr.
Senior Vice President – Government Affairs
American Advertising Federation