December 4, 2008

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Experian Simmons, Getty Images, Nielsen & SRDS Offer Services for 2009 National Student Advertising Competition


WASHINGTON, D.C.—Leading media, research and image companies will provide pro bono services to students participating in the American Advertising Federation's (AAF) 2009 National Student Advertising Competition (NSAC). Experian Simmons Consumer Research, Getty Images, the Nielsen Company and Standard Rate and Data Service (SRDS) are offering current, relevant information to the students from colleges that compete in this annual competition.

The Century Council is the 2009 NSAC sponsor, and students are developing campaigns that will combat dangerous overconsumption of alcohol by college students.

"The significant and valued support of companies such as Experian Simmons, Getty Images, Nielsen and SRDS—businesses that have a track record of leadership in this area—ensures that our students produce professional quality work, and in a year when they are developing socially important campaigns, this support is especially vital," said James Edmund Datri, AAF president and CEO.

To give students the opportunity to develop state-of-the-art campaigns, these top companies will provide the services outlined below:

Experian Simmons Consumer Research, a leading chronicler of American consumer behavior and media usage, is providing information from its Simmons 2006 National Consumer Survey. For more information, click here.

Getty Images, the world's leading creator and distributor of visual content, is giving students access to an unlimited number of creative and archival images for their campaign plans books and live presentations to NSAC judges. For more information, click here.

The Nielsen Company, the leading provider of television audience measurement in the world, is providing statistical data for students to use in the competition. For more information, click here.

SRDS, the provider of media planning information and services to 95 percent of advertising agencies and thousands of leading marketers, is offering online access to its databases, which cover a wide range of media, including TV and cable, newspaper, consumer and business-to-business magazines, interactive and out-of-home. For more information, click here.

To learn more about the 2009 National Student Advertising Competition, go to www.aaf.org/nsac.

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The American Advertising Federation (AAF), headquartered in Washington, D.C., acts as the "Unifying Voice for Advertising." The AAF is the oldest national advertising trade association, representing 40,000 professionals in the advertising industry. The AAF has a national network of 200 ad clubs located in ad communities across the country. Through its 215 college chapters, the AAF provides 6,500 advertising students with real-world case studies and recruitment connections to corporate America. The AAF also has 130 blue-chip corporate members that are advertisers, agencies and media companies, comprising the nation's leading brands and corporations. For more information, visit the AAF's Web site at www.aaf.org.