November 13, 2008

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Disney Gives 5,000 Books to AAF Book Drive


WASHINGTON, D.C.—Disney Publishing Worldwide has donated 5,000 copies of Moses: When Harriet Tubman Led Her People to Freedom to the AAF and Books for Kids Inaugural Charity Book Drive. Moses, written by Carole Boston Weatherford and illustrated by Kadir Nelson, is an award-winning New York Times best seller that recounts Harriet Tubman's escape from slavery and journey towards freedom in the North. The book was honored as a Best Book of 2006 by School Library Journal, The Miami Herald and Child Magazine. In addition, the book, published under the Disney-Jump at the Sun imprint, was a 2007 Caldecott Honor Winner and a 2007 Coretta Scott King Illustrator Award Winner.

"Disney is elated to assist the AAF in its effort to promote childhood literacy, and we hope that the story of Harriet Tubman's journey will inspire young readers," said Evelyn O'Gilvie, director of multicultural market development at the Walt Disney Company.

"This book drive is a success because of AAF members like the Walt Disney Company. The Walt Disney Company is a company built around a commitment to families and children, and this is one more indication of how strong that commitment is," said James Edmund Datri, AAF president and CEO. "Also, in the spirit of friendly competitiveness, we challenge the AAF's other members to match this extraordinary donation. I know many of our members continue to carefully select thousands of books as a part of our effort to help children, and I hope all will join us in this effort."

The AAF and Books for Kids book drive runs through Nov. 18. The AAF has asked all of its college chapters, club members and corporate members to donate new children's books in the category of kindergarten through third grade. Donations are being accepted from individuals, clubs, student chapters and corporate members.

The Walt Disney Company has been an AAF member since 2006, and the company is especially active in its support of AAF's multicultural programming. Each year, Disney sponsors a Mosaic Career Fair, and this year, the company also sponsored the Mosaic Awards.

For more information about the book drive, go to www.aaf.org/books.

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The American Advertising Federation (AAF), headquartered in Washington, D.C., acts as the "Unifying Voice for Advertising." The AAF is the oldest national advertising trade association, representing 40,000 professionals in the advertising industry. The AAF has a national network of 200 ad clubs located in ad communities across the country. Through its 225 college chapters, the AAF provides nearly 7,500 advertising students with real-world case studies and recruitment connections to corporate America. The AAF also has 130 blue-chip corporate members that are advertisers, agencies and media companies, comprising the nation's leading brands and corporations. For more information, visit the AAF's Web site at www.aaf.org.

Disney Publishing Worldwide (DPW) is the world's largest publisher of children's books and magazines, with over 400 children's magazines published and 120 million children's books sold each year. DPW's business units include Global Children's Magazines, U.S. Consumer Magazines, English Language Learning, and Disney Global Book Group. Disney Global Books and Global Magazines encompass a tremendous worldwide licensing structure; Disney Book Group consists of vertically integrated publishing imprints in the U.S. which include Disney Editions, Disney-Hyperion, Disney-Jump at the Sun and Disney Press. In addition, Disney Libri, DPW's Italian vertical operation, publishes books for children of all ages. DPW's U.S. Magazines include FamilyFun, Disney en Familia and Wondertime. Headquartered in White Plains, NY and Milan, Italy, Disney Publishing Worldwide publishes books and magazines in 85 languages in 75 countries, reaching more than 100 million readers each month.